It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
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Biz Bite Episode 11: Turning Yelp Leads into Sales: Strategies for Service Pros
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In ep. 11 of the "Biz Bites" series, we dive into how services businesses can leverage Yelp to attract and convert leads. Discover impactful features to get your business found, from setting up your service area to selecting the right services offered. Learn tips for optimizing your Yelp profile, responding quickly to job requests, and converting a…
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Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your…
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Biz Bite Episode 10: Lessons from MICHELIN-starred restaurants to help any business on Yelp
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In ep. 10 of the “Biz Bites'' series, learn from MICHELIN-starred restaurants on Yelp. Highlighting an article by Kristi Lindahl, Emily discusses how these top-tier restaurants utilize Yelp's free tools to boost visibility and attract customers. From high-quality photos and accurate business hours to leveraging amenities and responding to reviews, …
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Exterminating the Hassle From the Pest Control Experience
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In this rerun of a season 2 favorite, hear how Ben and Jenny McAvoy created Insectek, a pest control business that puts communication and customer service at the forefront. Their efforts have curated life long customers like reviewer Rosie P. Insectek turned her stressful pest encounter into a seamless experience. You’ll also hear more from Ben and…
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In ep. 9 of the “Biz Bites'' series, we talk about online advertising and the options available with Yelp, as well as how to decide if your business should work with a marketing agency. We also cover the available solutions and benefits for marketing agencies that are interested in becoming a part of the Yelp Advertising Partner Program. More about…
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How Salt & Straw Expanded to Miami with Community and Creative Flavors as the Focus
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In this rerun of a Season 2 favorite, hear from owner Kim Malek on how she expanded her community based ice cream shop to be in markets across the country, all with a local feel. Miami reviewer Diandra shares how Salt & Straw made a splash in FL, and what local collaborations had her excited to visit the business. Also hear great advice for growing…
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The Art of Connection: How Black Serum Tattoo Creates a Welcoming Space
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Join host Emily Washcovick as she explores the success behind Black Serum Tattoo with owner Brücius Zylander. In this episode, Brücius shares key takeaways on running a small business: refer clients elsewhere if you don’t offer the service they need, create an atmosphere that reflects your mission and values, and ensure your business mirrors the di…
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Mastering Customer Service & Communication: Lessons from a Landscaping Pro
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Nature’s Friends Landscaping isn’t just transforming gardens – it’s revolutionizing local landscaping services. Founded by Cliff Bressler, this business brings expertise and personalized care to every project. Nature’s Friends Landscaping caters to homeowners, offering a range of services from tree work to complete garden makeovers. Loyal customer …
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How Seizing Opportunities Transformed Think Greek’s Visibility
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In this episode, Emily Washcovick chats with Rosanne, general manager of Think Greek. From originating as a food truck, to winning the South Beach Wine and Food Fest and the title of the Best Bite in Town, Rosanne shares how innovation and creativity have set Think Greek apart. Learn about their journey to being featured on Food Network’s Best Bite…
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Host Emily Washcovick sits down with Vincent Berretta, co-owner of Tres Lecheria, to discuss their journey from a small bakery to a wholesale supplier for grocery chains. Vincent shares valuable lessons on budgeting, funding, and scaling a business, emphasizing the importance of financial strength for stability and growth. Discover how Tres Lecheri…
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Building a Strong Online Presence: Tips from Previous Guests
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Host Emily Washcovick kicks off Season 3 with a recap of her favorite themes and takeaways from the last 50 episodes. Discover insights from business owners and customers on creating exceptional experiences, the importance of engaging with Yelp, and how to leverage reviews for growth. Tune in for practical advice and inspiring stories from diverse …
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Under the Hood: Honesty and Expertise at Steve's Auto Care
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Steve's Auto Care in Novato, CA, is more than just a repair shop; it's a testament to honesty and quality in the auto service industry. For years, owner Steve Lite has cultivated a reputation not only for expert vehicle repairs but also a community-focused approach that prioritizes genuine service over quick profits. Yelp reviewer Christine P share…
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City Tree Delivery isn’t just providing holiday cheer with Christmas trees. It’s a service revolutionizing the way busy urban dwellers decorate for the season. Founded by Chris Hohenstein, this business caters to convenience, delivering not only trees but also a full holiday spirit directly to your door, with special features like installation, dec…
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From Beige Walls to Beautiful Chaos: The Evolution of Tattooed Mom
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It should come as no surprise that a restaurant called Tattooed Mom is as eclectic as the name implies. Open for 27 years in Philadelphia, Tattooed Mom serves great food for everyone — omnivores, vegetarians, and vegans alike. Owner Robert Perry has built a community-first space by holding as many local events as he can for local activist and creat…
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Books and Business: The Evolution of Powell’s City of Books
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Powell's City of Books is no mere bookstore; it's an institution, community, and treasure for bibliophiles. This literary haven offers new, used, and rare finds that beckon readers from every corner of the globe. Store Manager Bry Hoag helped Powell's flourish into a cultural icon with its unique blend of history, sustainability, and unwavering com…
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Bonnie Mauldin has been hustling since she was a kid. At eight years old, she was knocking on doors offering to shovel driveways. After graduation, she entered the medical field, but quickly discovered it was not for her. Now, Bonnie owns two successful businesses, The Mauldin Group and Mauldin Production Company. Having learned a lot along the way…
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Marketing Mastery: A Conversation with Marketing Happy Hour Podcast Hosts
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Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Happy Hour podcast, where they have built a community of some of the best…
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Vegan Chef Turns Food Network Title Into Championship Career
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Chef Priyanka Naik took a very non-traditional route to success as a Food Network Champion. When culinary school didn’t align with her vegetarian upbringing, she didn’t let that stop her from pursuing her dreams of cooking on TV. Instead, she took a tech job to support her while working on becoming the best vegan chef she could. Her tireless self-p…
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Three Lists in Three Years: How Il Canale Uses Yelp to Fuel Growth and Inspire Change
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Alessandro Farruggio and his family, owners of Il Canale in Washington D.C., are experts in the pizza business. Since Alessandro’s father immigrated from Italy in the 1970s, the family has been serving authentic Italian recipes in the D.C. area. Their delicious food, consistent customer engagement, and knack for adaptability has earned them recogni…
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Tea and Milk Owner Expands Both His Business and Customer Horizons
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Tea and Milk owner Mathew Wong has gone to great lengths to create the best bubble tea possible, traveling as far as Japan to research and source his tea. He uses only the highest quality ingredients in all of his products, but found that they weren’t always popular with customers, who had grown used to inferior ingredients. In order to expand, Won…
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Building Community Intentionally: A Conversation With 3 Yelp Community Managers
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It takes a village to raise a small business, as any entrepreneur will tell you. It sounds like a solo act, but the more advocates in a business’s corner, the more likely their success. This week Emily sits down with three of Yelp’s community managers to talk about their roles and what they can do to help make a small business successful — everythi…
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Counter Service and Community Building: Yo’ Mama’s Recipe for Success
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Crystal Peterson, owner of Yo’ Mama’s, has kept service at the forefront of her strategy from day 1. Located in downtown Birmingham, the family-run comfort food restaurant targets the city’s busy visitors and workers during lunch hour with quick and friendly counter service. Reviewer Delia S. shares how her first experience in Yo’ Mama’s welcoming …
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Brewing Community : Nirvana Soul's Mission of Connection
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Nirvana Soul in San Jose isn’t your ordinary coffee shop. It’s loud, vivacious, and encourages community expression, whether in their regular open-mic nights or the colorful art on the walls. Sisters and co-owners Jeronica and Be’Anka created their coffee shop to serve up unique flavors like the White Rose Latte and a Hazelnut Mocha. But the more i…
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Serving Salsa With a Smile: How Lisa and Miguel Became Local Food Celebrities
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Lisa and Miguel Segura, owners of Miguel’s Artisan Recipes, always have an open seat at their table. The couple has spent the last three years finding new ways to share their jarred salsas and fresh Mexican recipes with their community. What started as pandemic deliveries to their circle of friends turned into a full-fledged brick-and-mortar operat…
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In ep. 8 of the “Biz Bites'' series, we talk about how to get reviews without asking. An important part of managing your online reputation, especially on Yelp. From providing memorable experiences, responding to reviews publicly, and making the most of Yelp’s free features, this episode breaks down 5 things businesses can do to encourage customers …
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A Farmers Market with a Mission to Nourish and Educate the Community
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Located in Humble, TX, Fall Creek Farmers Market is the perfect place to pick up produce and fresh foods while learning more about sustainable agriculture. Jonathan and Andrea, the husband-and-wife duo behind the market, integrate integrity and education about sustainable farming and the importance of food quality into everything they do. Reviewer …
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Serving Happiness: Building a Business on Customer Feedback
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Most people open their own business with a solid plan and a firm idea of what that business offers. Tomeka Wallace opened Happy Cafe with exactly that, but her ability to learn as she goes, pivot when needed, and “just roll with it,” as she says, led to many changes to her menu and her operating hours. Listening to her customers and reviewers gave …
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Sundae Scoop is an ice cream shop and community gathering place in Virginia Beach. Sibs and Philip Harrell opened the doors in 2021, bringing diverse flavors, and a fun environment for people to come together and try something new. Yelp Elite Aneesa P shares her first time at the business and what was so memorable about the entire experience. She d…
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Biz Bite Episode 7 : Black History Month & Identity Marketing
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In ep. 7 of the “Biz Bites'' series, we celebrate Black History Month and discuss identity marketing. Consumers want to connect with the businesses they support, and sharing your story and identity as the business owner is a way to create deeper connections - particularly when relevant to your business and offerings. Learn about ways to leverage he…
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James Beard Award-winning Chef JJ Johnson knows that the best things in life start simply, so he built his restaurant around one of life’s basic grains—rice. He then took his clean and healthy cooking to unlikely neighborhoods to make sure everyone has access to healthy and affordable food. That great tasting food plus data gathering and studying h…
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MT Noodles: The Intersection of Heritage, High Quality Ingredients, and Community Through Vietnamese Food
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Located in a strip mall in a Minnesota suburb, MT Noodles has become a local favorite. Justin and the team at MT Noodles integrate their Vietnamese heritage into everything they do, making sure that all customers can find homemade dishes that they will enjoy, regardless of whether or not they’ve tried Vietnamese dishes before. Hear how the staff ma…
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In ep. 6 of the “Biz Bites'' series, we discuss how small businesses can utilize ChatGPT & AI as tools to help them with things like preparing their taxes, or putting together a social media content calendar. We also dig into some of the limitations of the technology and the importance of human oversight and a personalized touch. ChatGPT and AI wil…
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Tapping Into Relaxation: The Creation of Oakwell Beer Spa
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The path between the entrepreneurial spark and finding that first great business opportunity was long and winding for Oakwell Beer Spa owners Jessica French and Damien Zouaoui. In fact, it was 14 months long and 25 countries winding. After trying out experiences across the globe, they settled on their business concept — a beer spa — and have been b…
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Scooping Success: How Salt & Straw Expanded to Miami With Community and Creative Flavors as the Focus
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Ice cream is elevated to new and delicious heights at Salt & Straw Ice Cream shops, with flavors like honey lavender and peanut butter brittle caramel fudge. When the time came to expand beyond the shop’s West Coast roots, co-owner Kim Malek decided to embrace a new city — Miami — and introduce her unique ice cream brand through established local b…
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In ep. 5 of the “Biz Bites'' series, we discuss tactical advice for small businesses on setting achievable goals for the new year. There needs to be a balance of both big-picture objectives and detailed planning. First, select a manageable number of goals, and break them into actionable steps. Regular check-ins and adjustments along the way ensure …
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Using Collaboration to Unlock Your Entrepreneurial Potential
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With hectic work hours and unique challenges, entrepreneurship can often feel like a lonely endeavor. After experiencing the struggles of solo entrepreneurship first-hand, Jill Salzman was inspired to create The Founding Moms, a community with the goal of connecting mom entrepreneurs. On this week’s episode, Jill shares her takeaways from her journ…
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Customer-Centric Hospitality: How Wild Horse Pass elevates service standards for their guests
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Located in Chandler, AZ, the Sheraton Grand at Wild Horse Pass is a resort for any kind of trip—families, couples, and golfers alike can find exactly what they’re looking for during their time at the resort. Bill and the Wild Horse Pass team integrate customer service and a “can-do spirit” into everything they do. Hear how the staff uses teamwork a…
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Booking New Clients & Turning Them Into Lifelong Customers With Bronco Pro Kleen
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Over the past decade, Bronco Pro Kleen Carpet Cleaners has become known as a reliable and efficient team within the Denver area. Travis and the Bronco Pro Kleen Carpet Cleaners team integrate customer service into each of their team’s actions, making customers feel like they can rely on the team for repeat services. Hear from owner Travis on Bronco…
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Made From Scratch: How Mignon Francois Grew Her Cupcake Business and Inspired Others Along The Way
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Mignon Francois started her cupcake business, The Cupcake Collection, with the $5 she had left to feed her family for the week. 15 years later, The Cupcake Collection is a multi-million dollar operation, with Mignon still serving as CEO and “Director of Joy.” In this live episode, Emily brings Mignon back to the podcast to talk about her inspiring …
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Driving 5-Star Customer Experiences: The Boho Camper Vans Journey
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Boho Camper Vans co-owner David Sodemann was inspired to start his business after a trip to Maui when he realized traveling could become expensive quickly due to lodging. Fast forward to the pandemic, Boho Vans blew up when camper vans became the ideal way to travel while socially distanced. Hear how David uses communication with his customers to m…
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Biz Bite Episode 4 : Encouraging Engagement With Your Customers Online
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In ep. 4 of the “Biz Bites'' series, we discuss ways to connect with your customers online, and encourage them to share experiences with your business digitally! It starts by creating memorable in-person experiences, and then having your customers share that online. When they do, make sure you engage back! Also, collect contact information whenever…
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Exterminating the Hassle From the Pest Control Experience
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When Ben and Jenny McAvoy struggled to get in touch with pest control providers in the Phoenix area, they took matters into their own hands. The couple created Insectek, a pest control business that puts communication and customer service at the forefront. And their efforts paid off — hear from reviewer Rosie P on how Insectek turned a stressful pe…
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Biz Bite Episode 3 : Planning For Seasonality & Holiday Bursts
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In ep. 3 of the “Biz Bites'' series, we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more cont…
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Yelp Elite Gwyn C talks about how she evaluates businesses and how she chooses a star rating. Ranging from occasional freebies to general customer service, Gwen gives insight on how to form a great relationship with customers. She provides clarity on how she writes reviews, as well as the rationale behind each review. In this episode, hear why the …
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Biz Bite Episode 2 : Tapping Into Culture, Trends & Local Events
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Jumping In: How Taking Risks is a Necessary Part of Growing Your Business
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When Nate Bennett and Thanat Tanachon first decided to open their martial arts facility, they wanted to shatter the misconception that martial arts is a violent and aggressive sport by revolving their business around building a community based on respect. Now, Little Giant is a 5-star business on Yelp with tons of glowing reviews. Reviewer Samantha…
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Biz Bite Episode 1 : Translating Your In-Person Experience Online
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Our first "Biz Bites" episode explores the critical concept of translating your in-store consumer experience into a compelling online presence. Creating connections with your customers in-person is crucial, but the next step is to leverage online listings, review sites, and social media to reflect your uniqueness and attract new customers. By respo…
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Two years ago, Behind the Review featured Angela Shen and her longstanding food tour business, Savor Seattle. Since then, Angela sold Savor Seattle and started a new tour business, Savor the Wild, this time focused on novel food experiences in the wild, such as oyster shucking and mushroom foraging. Hear from Angela on what inspired her decision to…
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Kei Concepts CEO Viet Nguyen takes the inspiration for his restaurant group from an unusual source — 14th century Italian banking dynasty Medici family — to build his own dynasty of eight restaurants, with more on the way, in Orange County. While the different restaurants are all separate concepts with their own menus, the consistency in service an…
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The Ultimate Guide to Teach Your Team Stellar Customer Service
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Stellar customer service is the core of every successful business. But the journey to get there is not always the easiest. How do you balance the resources, time, and methods to ensure that your employees are going above and beyond to provide customers with what they need? In this episode of Behind the Review, Jeff Toister, a service culture guide,…
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