최고 Display Advertising 팟캐스트 (2024)

1
Accentuate the Positive… PMAX is Getting Negatives 52:02

1d ago52:02

52:02

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…

1
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display 53:23

9d ago53:23

53:23

eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…

1
BInG Updates Coming to Microsoft Advertising 57:41

16d ago57:41

57:41

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

23d ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
Mastering Multifamily Marketing: Google Ads and Paid Media Strategies for High Occupancy 47:33

23d ago47:33

47:33

Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing S…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

30d ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
Legal Marketing Insights: Safeguarding your Investments 40:42

1M ago40:42

40:42

Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …

1
Advertisers Can Now Get More METAculous With Audience Controls 44:48

1M ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

1M ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

2M ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

1
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All. 59:15

2M ago59:15

59:15

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management pla…

1
The Proper Way to do Local SEO for Law Firms 19:13

2M ago19:13

19:13

Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results pag…

1
Keyword Categories and Strategies For Automotive and Powersports Dealers 1:34:02

2M ago1:34:02

1:34:02

Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed explor…

1
The Final Note… Google Search Notes Are Officially Dead 58:32

2M ago58:32

58:32

Notes Test DiscontinuedThis week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discor…

1
7 Best Display Advertising Platforms for Law Firms 24:55

2M ago24:55

24:55

Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so…

1
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings 58:47

2M ago58:47

58:47

Platform change Defaults to Broad MatchThis week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoc…

1
The State of Social Media (2nd half 2024) 57:30

2M ago57:30

57:30

Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? C…

1
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies. 54:36

3M ago54:36

54:36

Google Ads Announces New Political Ad PoliciesThis week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.SAVE YOUR GA3 DATA - https://cypressno…

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Replay: Managing Paid Media for Law Firms 38:31

3M ago38:31

38:31

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

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Google Ads (Mis)Spells Out Brand New Keyword Updates 58:47

3M ago58:47

58:47

Search Query UpdatesThis week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the M…

1
Reflecting on the First Half of the Year: A Guide to Success in the Second Half 11:39

3M ago11:39

11:39

Do you have a comment about this topic... Send us a Text Message. Click here As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the…

1
Google Ads crEDITS Payment Options for Advertisers 56:53

3M ago56:53

56:53

Google Ads Removes Credit Card PaymentsThis week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-…

1
What it means to “think big” and where to start 44:27

3M ago44:27

44:27

Do you have a comment about this topic... Send us a Text Message. Click here Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems t…

1
Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence. 45:04

3M ago45:04

45:04

Apple Intelligence Launches & Other Digital Marketing News This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universa…

1
Does Geofencing Work for Attorneys? 18:03

3M ago18:03

18:03

Do you have a comment about this topic... Send us a Text Message. Click here Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can …

1
Automotive ROAS: Expert Strategies For Immediate Impact 1:02:31

4M ago1:02:31

1:02:31

Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on reso…

1
Google AIn’t Over(view). How Google is "Improving" AI Overviews. 55:16

4M ago55:16

55:16

Google “Improves” AI OverviewsThis week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads. SAVE YOUR GA3 DATA - https://cypressnorth…

1
Exploring the Boundaries of Using AI in Legal Marketing 26:01

4M ago26:01

26:01

Do you have a comment about this topic... Send us a Text Message. Click here The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precisi…

1
AI in Advertising: Balancing Innovation and Authenticity 27:08

4M ago27:08

27:08

Summary In this episode, Joe Shelerud interviews Corey Brown from buffaBRAND Marketing about AI image generation and its potential impact on advertising. They discuss the various tools available, the importance of having a strong creative foundation, and the challenges of using AI to generate realistic and effective images. They also explore the fu…

1
A Glimpse Behind the SERPtains: Google Search Documents Leaked 1:02:40

4M ago1:02:40

1:02:40

This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/univ…

1
Can You Guarantee Results in Legal Marketing? 48:42

4M ago48:42

48:42

Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-e…

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Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements 1:16:47

4M ago1:16:47

1:16:47

Google Marketing Live 2024This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.SAVE YOUR GA3 DATA - ht…

1
Understanding the Buyers Journey in the Digital Age 22:01

4M ago22:01

22:01

Do you have a comment about this topic... Send us a Text Message. Click here Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital ag…

1
Google I/O 2024 1:13:21

4M ago1:13:21

1:13:21

Google I/O 2024This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://su…

1
Misunderstanding Data Measurements 16:21

4M ago16:21

16:21

Do you have a comment about this topic... Send us a Text Message. Click here Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matt…

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Site Reputation (Google's Version). New Abuse Policy Is Rolling Out. 1:06:51

4M ago1:06:51

1:06:51

Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close.SAVE YOU…

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Meet the Attorney: Law Firm Operations 37:22

5M ago37:22

37:22

Do you have a comment about this topic... Send us a Text Message. Click here Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his…

1
Eliminate Waste, Maximize ROI: Navigating Google Ads and Marketing Optimization 1:08:39

5M ago1:08:39

1:08:39

Discover how your digital marketing dollars might be slipping through the cracks as Mike Shaug, CEO of Premier Online Marketing gets into the details of hidden waste within Google Ads. We take a special look at the automotive industry, yet the insights discussed are universal, exposing how geo-targeting can be your best defense against irrelevant b…

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The March 2024 Core Update Kept Rollin' Rollin' Rollin' Rollin' & SEOs Don't Know What They're Gonna Do Now 1:10:08

5M ago1:10:08

1:10:08

March 2024 Core Update Rollout Complete #googlecoreupdate #googleads #googleadsense This week on Marketing O’Clock, Google finally put a COREk in the March 2024 Core update, new PMAX updates are insight(s), Google Publisher Center will stop allowing you to add new publications, and Google Ads is hitting pause on keywords with no impressions.SAVE YO…

1
Meet The Attorney: Why Care About Intellectual Property? 49:34

5M ago49:34

49:34

Do you have a comment about this topic... Send us a Text Message. Click here Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna L…

1
Ain't No Party Like a Third Party 'Cuz Third Party Cookies Won't Stop (in 2024) 1:07:58

5M ago1:07:58

1:07:58

Chrome’s Third Party Cookie Phase Out Delayed AgainThis week on Marketing O’Clock, third party cookies will live to see another year in Chrome and Prabhakar Raghavan gives Google a rallying cry. Plus, TikTok… is time running out for the app in the US?SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take …

1
Maximizing Total Lifetime Value for Sustainable Growth 28:45

5M ago28:45

28:45

Summary In this episode, Joe Shelerud interviews Dan Brownsher from Channel Key. They discuss the current state of the e-commerce space, the challenges and opportunities for brands on platforms like Amazon, and the key factors that contribute to a brand's success. They emphasize the importance of high-quality products, brand building, and maximizin…

1
Paid Media for Law Firms: Google, Meta and Tiktok 37:21

5M ago37:21

37:21

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

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New Ad Intents Formats Make No (Ad)Sense 1:03:01

5M ago1:03:01

1:03:01

Google AdSense New Ad Intents FormatsThis week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week!SAVE YOUR GA3 DATA - https://cypressnorth.com/so…

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Website Design Essentials for Law Firms 36:24

5M ago36:24

36:24

Do you have a comment about this topic... Send us a Text Message. Click here In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo…

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Creators are Setting Up Shop With New YouTube Shopping Features 1:15:01

5M ago1:15:01

1:15:01

Creators are Setting Up Shop With New YouTube Shopping Features This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more s…

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#24 - This is why beginners struggle in Google Ads 13:55

5M ago13:55

13:55

Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. If you want to learn more, make sure to visit, https://FocusYourAds.com/learn-google-ads

1
Meet The Attorney: Evolution of Erin 47:30

5M ago47:30

47:30

Do you have a comment about this topic... Send us a Text Message. Click here Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various counties. Erin received her B.A. …

1
Our Comment-ary On Google’s Latest Test 1:01:51

6M ago1:01:51

1:01:51

Comment Button In Google ResultsThis week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extra…

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It is not Building, it is Crafting a Business 40:45

6M ago40:45

40:45

Do you have a comment about this topic... Send us a Text Message. Click here Patrick Dillon is an investor and he views the marketing of his business as an investment. Over the years Pat's companies have been featured in Forbes, The Wall Street Journal, Fast Company, Entrepreneur, Pando, TechCrunch, and numerous industry-specific publications. He's…

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