In the Scale with Soul podcast, online business experts Carla Biesinger and Marissa liesen talk marketing, sales and strategy with the goal of helping online entrepreneurs succeed. This podcast is for you if you are growing a digital course, coaching or online services business and you want to achieve abundance in your business through smart, tangible strategies. AND, if you value your FREEDOM and want to scale your business with SOUL.
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Ep21: Why you should take yourself out on a “Money Date” every month
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In this episode, Carla and Marissa talk about Revenue vs. Profit, what actually matters and how to get really intimate with your numbers. HIGHLIGHTS: How to think about revenue vs. profit (and which is more important!) Get intimate with your numbers - Do Annual, Quarterly and Monthly forecasting using an Operating Budget (see the resources for a te…
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In this episode, Marissa and Carla talk about designing a business around the life you actually want to live and how to make sure you’re staying true to your needs when you develop your business strategies. HIGHLIGHTS: Marissa’s aha moments as she wraps up the beta round of her Ignite program Why it’s so important to be very aware of the decisions …
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In this episode, Marissa and Carla talk about the “final push” when it comes to launching - in this case their final push for their live event Thrive. HIGHLIGHTS: The importance of social proof - and how to share new sign-ups to gain momentum The nr 1 strategy to get “emotional buyers” off the fence The power of community & letting your clients do …
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In this episode, Carla is sharing a breakthrough she had from her last coaching call - tune in for high-level marketing strategy and learn how to market to the RIGHT people in your audience. HIGHLIGHTS: The 5 stages of awareness in marketing: what they are and why they’re so important Why sales and launches can feel so HARD - and how to turn that a…
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In this juicy episode, Marissa and Carla talk all things dating, and the reality of attracting high-value men - especially for entrepreneurial, high-value women! HIGHLIGHTS: The “downside” of being a financially independent woman - and what that means for dating & relationships Early stages of dating and money: should you talk about your finances? …
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Ep16: “I don’t feel like creating content” - Sound familiar? Tune in.
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In this episode, Marissa shares vulnerably that she’s having some motivation struggles with content creation & she and Carla talk about the realities of the motivation roller coaster of an entrepreneur and how to address keeping content creation going despite the creative slump. HIGHLIGHTS: The reality of the motivation roller coaster when you’re r…
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In this episode, Marissa and Carla talk about finding community as an online entrepreneur and what to do when you “outgrow” the people around you HIGHLIGHTS: The reality of “leaving people behind” as you continue your personal growth journey as an entrepreneur How your fears of abandonment and getting judged may be keeping you from going after what…
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Ep14: Webinars 101: What you need to know if you’re planning on running a webinar
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In this episode, Marissa and Carla talk about selling through webinars and Carla shares her experience of what’s worked well for her in the past (and some hacks!). HIGHLIGHTS: What you need to consider when you're doing a live webinar How to balance the right amount of value without providing too much (so they don’t actually buy your offer!) Tricks…
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In this episode, Marissa and Carla share about the “$10k in 10 Days Challenge” they recently ran inside their Scale with Soul Mastermind HIGHLIGHTS: Rachel Roger’s $10k in 10 Days Challenge How to use and set goals to 10x your results Setting SMART goals that will build trust in yourself as an entrepreneur The best (and most fun) way to create mome…
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In this episode, Carla asks Marissa what it was like to start her entrepreneurial journey and how she was able to make 6 figures in 6 months. HIGHLIGHTS: What specifically to focus on when you’re first starting your business What matters and what really doesn’t Investing in yourself - why this matters (and how to approach it) How our mind plays tri…
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In this episode, Marissa and Carla share their habits and rituals for creating success in their businesses. HIGHLIGHTS: Why morning routines aren’t for everyone The tools and practices we use to stay in flow (they might surprise you) The ONE resource that led to Carla’s most profitable month ever (and it’s free) A (free) challenge you don’t want to…
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In this episode, we talk about the power of what happens when you get into high-level group containers and Carla reflects on the era where she went from $1,200/mo to $100K/yr to $500K/yr to surpassing $1MM/yr. HIGHLIGHTS: The power of being around ambitious people & how it impacts your thoughts and actions What accountability will do to change your…
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In this episode Marissa supports Carla as she’s sharing the behind the scenes of what it’s like when you’re funnel is NOT working. HIGHLIGHTS: The mindset work that will shift you out of fear - even when it looks like nothing’s working FB ads + the stock market: what you need to know & how to prepare yourself for “dips” Chasing shiny goals vs creat…
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Ep8: What Happens Next When You Join a Magical Retreat
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In this episode, Marissa and Carla break down all things RETREATS!! Especially for entrepreneurs. What makes a good one, what makes a bad one, and how to create your retreat business model. HIGHLIGHTS: Our powerful experiences attending retreats…and what happened next What makes an awesome retreat and what to avoid The business model & sales tactic…
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Ep7: Should you send more than one email per week? We have secrets!
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In this episode, Marissa and Carla talk about Carla’s new email strategy (& whether or not it’s working to drive engagement and sales!) HIGHLIGHTS: What did increasing the amount of value emails do for Carla’s metrics What to consider if you want to delegate your email creation Creative ways to pay for outsourcing content creation Tips for monetizi…
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In this episode, Marissa and Carla talk all things Instagram, Reels, and content creation. HIGHLIGHTS: The BTS of Carla’s May Reels challenge: the goal, how it was set up, and what Carla regrets about doing it this way The backend funnel, and how Carla is using monetizing the challenge (even though it’s free) The number 1 rule about creating conten…
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Ep5: Instagram Reels: 5 Steps for creating viral Reels
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In this Episode, Carla is analyzing Marissa’s Instagram Reels to help her increase her reach and views. Tune in to learn: The 3 “non-negotiables” for ANY Reel Reel aesthetics: what’s working and how to create your Reels in 3 simple steps Hooks vs Content: what comes first and how to optimize your creation process Carla’s number 1 Reel tip for incre…
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In this episode, Marissa and Carla talk all things evergreen funnels and how to set up a system that can make you millions. HIGHLIGHTS: What a weekend of unplugging can do for you & massive breakthroughs How to know if and when you should make tweaks to your launch funnel Small tweaks to your funnel can make a big impact Driving traffic with both o…
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In this episode, Marissa helps Carla talk about scaling Carla’s Passive Income Accelerator program and map out her Instagram content pillars and strategy to market it. HIGHLIGHTS: Instagram trends vs marketing your offers in a way that feels authentic to you How to structure your program (and pricing) to fit your lifestyle Strategies to turn a clos…
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Ep2: How to infuse more passive income strategies into your offer suite
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In this episode, Marissa and Carla chat about how to increase your income with passive income strategies (that don’t require so much of you!), tactics for marketing these types of products so that it does stay passive, and the right and wrong for how to incorporate a webinar into your marketing funnel. HIGHLIGHTS: Passive income strategies to infus…
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Ep1: How to know when it’s time to start delegating in your business
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In this episode, Marissa and Carla chat about how and when to outsource support in her business and strategies for ensuring you are focusing your time and energy on the most impactful areas (for both business and life!) HIGHLIGHTS: How to know what you should outsource in your business and what you should do yourself. An exercise to help you determ…
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Welcome to the second season of the Scale With Soul Podcast! Tune in to meet business coach Marissa Liesen and learn what got her started on her entrepreneurial journey and why she feels so passionate about helping other entrepreneurs scale their businesses in alignment - and most importantly with freedom, joy, and impact at the forefront. FOLLOW: …
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There’s no doubt that the coaching/online course industry has shifted BIG times in 2023. Many business owners struggled with sales - even some of the big names in the industry saw record-breaking dibs in $$$. How is this going to develop in 2024? Tune in and discover the 5 trends Annika and Carla are forecasting for 2024: what’s shifting what custo…
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In this episode, Annika coaches Carla to look back at the highs and lows of 2023. She considers what shifts she made in her business, what worked well, and where she could have done things differently. Carla’s guiding word for the year was to “SERVE” - and she looks at how well she achieved that. The reflections that you will learn about in this ep…
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In this episode, Carla is planning a series of in-person VIP coaching days for women who want to create passive income in their businesses. On today’s call Annika and Carla work through: What the client result will be, and what type of content to include What the ‘vibe’ of the events will be and how do we want the clients to feel How to get the rig…
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In this episode, Annika and Carla share what they’ve been doing in their businesses to decrease costs and increase profitability. Tune in to learn: Why it may be time for a Teck stock take What roles we‘re investing in in our teams Why “scaling” isn’t necessarily about hitting 6- or 7-figures And so much more! Check out Thrivecart (payment processo…
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This week Annika is in the middle of launching a brand new offering and she’s looking at how best to convert the 1000 people in the funnel into dreamy clients. Carla offers some great launch strategies which include: Keep track of who is ‘clicking through’ so you can target the most engaged leads Reaching out to the hottest leads in the Instagram D…
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In this episode, Annika helps Carla create a game plan for how to increase her conversions from her Passive Income Accelerator funnel. Tune in to learn: What you should be paying attention to BEFORE making any changes to your funnel The easiest way to tweak an automated webinar funnel (that doesn’t require you to redo your webinar) Whether you shou…
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This week Annika is coaching Carla on how she can get into more of a flow in her content creation - and use less energy creating new social media posts. In this episode you’ll learn: How you can use ’retargeting ads’ to show your best content to new leads - removing the need to constantly create new material The categories you need to have in your …
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In this episode, Carla coaches Annika on her upcoming launch of Sacred Growth. Tune in to learn: How to structure different bonuses in order to increase conversions and cash flow Launch email strategy: how many emails should you send to achieve your launch goals? Email best practices and content ideas for higher sign-ups Want to scale your business…
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Ever wanted to launch a high-ticket coaching offer? Want to give clients a powerful VIP experience? In this episode, you’ll get the behind-the-scenes scoop on how Carla and Annika plan their Mastermind and luxury retreat. You’ll find out how they: Agree on the client experience they want to create (a yummy one!) Plan out the timelines for the progr…
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18. Funnels and webinars. Live vs automated - what’s best?
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In this episode, Carla coaches Annika on how to scale her existing webinar funnel. Currently, Annika is testing a mix of live and automated webinars and is offering sales calls. Tune in to learn: - Whether (and at what price point) you *should* be offering sales calls - How to structure a webinar if you want to pitch and sell directly in the traini…
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17. Designing your customer journey (so your clients grow with you)
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What is the journey that your customer goes on with you over a longer period of time - from beginner to mastery? In this episode, Annika coaches Carla on her customer pathway - looking at how her clients progress and grow over time through different programs. Tune in to get the inside scoop on: How to create programs for clients at different levels…
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In this episode, Carla and Annika discuss their ideas and plans for a VIP retreat they are designing as part of their upcoming business mastermind. They look at what kind of impact they want to have on their clients and how the retreat could support it. Tune in to find out how to plan your first retreat, looking at logistics, vibe, and the transfor…
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15. How To Evolve Your Course/Program As Your Ideal Client Evolves (Annika coaching Carla)
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In this episode, Annika and Carla discuss how to potentially evolve Carla’s Passive Income Accelerator. After running the program for almost a year, Carla realizes how her IDEAL client may be at a slightly different point than she initially thought and is considering changing the structure of the program to help her clients get better results. You’…
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What do the next 4 - 6 months of your life look like when you are selling your programs on Evergreen? In this episode Annika coaches Carla to identify the main areas of focus over her autumn and winter season because Carla is running her programs in evergreen format, this means that she’s only planning one live launch and one active time of ‘doing …
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13. Naming Your Online Course Or Program (Carla coaching Annika)
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In this episode, Carla helps Annika come up with a new title and tagline for her webinar. Naming your offers (free or paid) is an extremely important step as you want your ideal client to immediately identify when they land on your landing pages or sales pages - and also repel people who are NOT your ideal clients. Tune in to understand how Annika …
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In this episode, Annika and Carla start to map out their new Mastermind programme! A Mastermind is a high-level group coaching programme where participants are supported to reach their next level of success. Carla and Annika get clear on what kind of Mastermind they want to create - and what client transformation they want to aim for. They start to…
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In this episode, Annika and Carla review the launch of the Scale with Soul Podcast and discuss how to continue to promote it… …in a way that’s easy and streamlined! You’ll learn: How to easily repurpose the weekly episodes into emails and Instagram Stories/Reels posts How to segment your email list A powerful strategy to generate podcast reviews Wh…
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10. Growing an Instagram account from ZERO (Carla coaching Annika)
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In this episode, Carla coaches Annika on strategies to grow her new Instagram account for her new business. Learn what’s working TODAY in terms of content (posts vs Reels), attracting new followers, and using collaborations to generate traffic and visibility. The doors to Carla’s Passive Income Accelerator are now OPEN! Join us here and get $1,500 …
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9. Sales is a contact sport: using the DMs to nurture your audience (Annika coaching Carla)
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In this episode Annika coaches Carla on how she can create more conversions in her funnel using DM sales. Learn how to create genuine connections with your audience through a DM strategy that never feels sales or sleazy. Get the inside scoop on how to build systems that allow you to capture and track Instagram handles - so you are really getting to…
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8: Scaling with support: Growing your coaching program with affiliates and guest coaches (Carla coaching Annika)
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In this episode, Carla coaches Annika on how she can create her high level Priestess Academy by bringing in expert coaches and affiliates. Learn how to recruit the right guest coaches and how to structure their pay in ways that create opportunities for both the creator of the program as well as the guest coach… …as well as how to structure affiliat…
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In this episode, Annika and Carla plan the launch of this podcast! You’ll learn how to hack the podcast rankings by leveraging your list, social media, and network. Carla and Annika map out their content plan for the launch looking at how they build excitement and engagement and generate reviews in order to increase their reach. Get Carla’s 22 FREE…
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6. How to grow your Instagram following after you’ve plateaued (Carla coaching Annika)
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In this episode, Carla coaches Annika on how to increase her following on Instagram. Annika is using Instagram very successfully in terms of converting followers into paying clients but her growth has plateaued after she pivoted her content and she’s now ready to attract new ideal clients. Carla shares different approaches for organic growth and en…
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5. Death and rebirth in your business (Annika coaching Carla)
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In this episode, we look at what it means to step into the next version of ourselves. Annika coaches Carla on what she needs to let ‘die’ in order for something new to enter. Carla has an incredibly successful Instagram training program, that she’s been delivering for several years. But although it’s making great money, it no longer feels aligned. …
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4. Hiring your first team member (Carla coaching Annika)
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In this episode, we dive into the process of helping Annika hire her first team member. Annika doubled her income in the past year but is still doing all tasks herself which is keeping her from scaling to the next level. IN THIS EPISODE WE TALK ABOUT: - Where do you start when it comes to hiring your first team member? - How do you make sure you’re…
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2. Speaking to different clients within your audience (Carla coaching Annika)
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How do you manage to successfully sell multiple offers when you have more than one “ideal client avatar” in your audience? In this episode, Carla and Annika tackle the challenge Annika faces of having two signature offers - for two different types of clients, as well as two different types of offers (low-ticket vs high-ticket). IN THIS EPISODE WE T…
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3. Evolving Your Ideal Client: Redefining Your Business as You Scale and Grow (Annika coaching Carla)
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How do you redefine your dream client as you grow and scale your business? In this episode, we explore the process of redefining your dream client as your business expands and evolves. As we embark on our personal growth journey, our soul-aligned clients naturally evolve alongside us. Initially, our clients may be a few steps behind, but as we uple…
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1.Overcoming the Fear of Losing Everything: Embracing Rest and Reconnecting with Your Business (Annika coaching Carla)
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How do you overcome the fear of ‘losing it all’ if you take a break from your business? If we want to be able to create and expand, we need to have periods of time for rest and reflection. But taking time out can feel scary. In this episode, Carla explores the process of reintegrating into her work after taking a much-needed break for self-reflecti…
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