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The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker

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A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
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Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to ...
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*This podcast is now archived but I'm actively still producing b2b marketing and the attention economy episodes over on 'The Digital Dispatch Podcast'. And maybe throwing in a complaint or two about the Jaguars. Follow along with all of my content/socials at: https://digitaldispatch.io/blythe-brumleve-bio-owner-of-digital-dispatch/
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The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again. In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything. N ...
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The Heart Of Marketing

Jayme Soulati and John Gregory Olson

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Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover inclu ...
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In this episode of Tech Talks Daily, I speak with Nimish Panchmatia, Chief Transformation Officer and Chief Data Officer at DBS Bank, about the revolutionary impact of generative AI on the financial industry. With the potential to save billions annually through cost efficiencies, AI is transforming how banks operate, engage with customers, and supp…
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Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks? In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing. Amy discusses crucial aspects such as copyright and trademark infringem…
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In this episode of Tech Talks Daily, I speak with Justin Grooms, the visionary behind Bolt, a company that has redefined ecommerce since its inception in a Stanford dorm room. Bolt’s composable commerce solution is transforming how retailers interact with customers by integrating AI-driven conversational experiences into shopping platforms. Justin …
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In this episode, I’m joined by Suryaveer Singh, Head of Loyalty at Emirates National Oil Company (ENOC), where he leads the groundbreaking Yes Rewards program in the UAE. This initiative, the first of its kind in the region’s fuel sector, has already earned recognition for its role in improving customer happiness, winning the Best Rewards Programme…
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In this episode of Tech Talks Daily, I sit down with Jean-Christophe Pitié, the Chief Marketing Officer of Contentsquare, to explore the evolving world of digital customer experience (CX). As businesses continue their digital transformation journeys, the spotlight has firmly shifted toward customer experience, where data-driven insights and persona…
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In today’s episode, I’m joined by Chrissy Hill, the Chief Legal Officer and Interim COO at Parity Technologies, a company driving innovation in Web3 and blockchain technology. We delve into the fractured state of Web3 regulation and explore how this uncertainty is affecting creativity and innovation in the space. Chrissy shares insights into how Pa…
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In this episode, I talk with Siroui Mushegian, Chief Information Officer at Barracuda Networks, to explore the current state of cybersecurity and its growing importance for businesses. With over 20 years of leadership experience spanning organizations like Ralph Lauren, the NBA, and PBS, Siroui shares her valuable perspective on how companies can n…
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In this episode of Tech Talks Daily, I explore the evolving landscape of cybersecurity in retail with Veroniki Stamati, Director of Security Engineering and Operations at Tesco. Veroniki's experience spans a variety of industries, including online platforms like PokerStars and Skyscanner, giving her a unique perspective on how technology can drive …
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In this episode of Tech Talks Daily, I enjoy a conversation with Rebecca Wooters, the Chief Digital Officer at Signet Jewelers, the world’s largest diamond retailer. With renowned brands like Kay, Zales, Jared, and James Allen under its umbrella, Signet is revolutionizing the jewelry industry through digital innovation. Rebecca leads the company’s …
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In this episode, I have an insightful conversation with Chris Hart, the CEO of Creyon Bio, to dive into how artificial intelligence is reshaping drug development. Creyon Bio is pioneering the use of AI to engineer Oligonucleotide-Based Medicines (OBMs), prioritizing safety in their approach to creating effective treatments. By applying cutting-edge…
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In this episode of Tech Talks Daily, Adam Glaser from Appian shares how generative AI is transforming enterprise technology and redefining how businesses operate. As the global appetite for AI grows, Appian’s low-code platform stands out by making AI more accessible, allowing enterprises to build and deploy AI-powered applications without requiring…
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In this episode of Tech Talks Daily, I sit down with Chris Reddington, Senior Product Manager of Strategy for Developer Relations at GitHub, to explore the transformative role of AI in software development. As AI continues to reshape the way businesses innovate, the conversation shifts beyond the mere integration of new technology. Chris emphasizes…
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In this episode of Tech Talks Daily, I sit down with Matt Gertner, the CEO of Salsita, a forward-thinking startup based in Prague, to explore how conversational AI is set to transform the future of eCommerce. Salsita has made waves by introducing a groundbreaking 3D product configurator equipped with an AI-powered conversational interface. This inn…
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In today's episode of Tech Talks Daily, I sit down with Jon Wolfe, President of Global Systems and Services at Light & Wonder, a leader in the casino technology space. With the casino industry being a $300 billion giant, it's no surprise that it's eager to embrace cutting-edge technologies, particularly artificial intelligence. Jon brings deep insi…
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In this episode of Tech Talks Daily, I sit down with Nauman Hafiz, Chief Technical Officer at Constellation, to explore the cutting-edge intersection of AI, data security, and marketing innovation. With over a decade of experience leading technology teams at R/GA, Nauman now spearheads Constellation’s efforts to revolutionize how Fortune 100 compan…
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In this episode of Tech Talks Daily, I sit down with Dr. Mfon Akpan, an expert in accounting and finance from Methodist University, to explore the rapidly evolving role of artificial intelligence in the accounting profession. As AI technologies continue to advance, they are increasingly outperforming humans in various domains, including those withi…
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In this episode of Tech Talks Daily, I sit down with Tiago Cardoso, Group Product Manager at Hyland Solutions, a company known for its industry-leading intelligent content solutions. With a solid background in Computer Science and AI, Tiago brings over a decade of experience in developing cutting-edge interfaces across web, mobile, and 3D applicati…
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How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this…
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In this episode of Tech Talks Daily, I sit down with Niki Manby, Chief Strategy and Innovation Officer at Mutual of Omaha, a company with over a century of experience in providing insurance and financial solutions. Niki, an expert in consumer financial services, shares insights into how Mutual of Omaha, a Fortune 300 company, is evolving to meet th…
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In this episode of Tech Talks Daily, I enjoy a conversation with Eddy Badrina, CEO of Eden Green, a company on a mission to reshape agriculture through cutting-edge vertical indoor greenhouse technology. With a focus on sustainability, Eddy shares how Eden Green is pioneering new methods to grow fresh produce more efficiently, using less water, ene…
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In this episode of Tech Talks Daily, I sit down with Blake Johnson, Quantum Engine Lead at IBM Quantum, to explore the recent expansion of Qiskit, the world’s most popular quantum software platform. IBM’s Qiskit has evolved from an experimental tool into a highly stable and reliable platform capable of running complex quantum circuits on processors…
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In this episode of Tech Talks Daily, I sit down with Artem Kroupenev, VP of Strategy at Augury, to explore the transformative role of AI in today's workforce. Artem brings a fresh perspective on AI literacy, arguing that it is no longer a niche skill but a fundamental competency akin to reading and writing. As AI continues to evolve from behind-the…
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In this episode of Tech Talks Daily, I sit down with Nick Gernert, CEO of WordPress VIP, a platform that powers the web for some of the world’s most prominent brands, including CNN, Capgemini, and even The White House. Our conversation dives into how WordPress VIP is leveraging AI to reshape content creation and the broader impact this is having on…
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In this episode of Tech Talks Daily, I have a conversation with Michael Raduga, the innovative CEO of REMspace, who is pushing the boundaries of brain science and consciousness. Michael's journey from Siberia to Silicon Valley is nothing short of extraordinary. After experiencing lucid dreams and sleep paralysis as a teenager, he became fascinated …
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In this episode of Tech Talks Daily, I sit down with Marna Ricker, EY's Global Vice Chair of Tax, to explore the intersection of emerging technologies, diversity, and the evolving landscape of global tax regulation. With over 28 years at EY, Marna is a transformational leader whose passion for authentic leadership and inclusive empowerment has not …
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In this episode of Tech Talks Daily, I'm joined by Dr. Marc Warner, the visionary founder of Faculty, a company dedicated to deploying safe AI systems that merge human expertise with artificial intelligence to deliver exceptional performance. With a rich background that spans over a decade of working with government agencies and leading brands, Mar…
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In this episode of Tech Talks Daily, I'm joined by Jeremy Epling, the Chief Product Officer at Vanta, a leading trust management platform that has been recognized as the #1 Most Innovative Security Company of 2024 by Fast Company. Jeremy brings a wealth of experience to the conversation, with an impressive career that includes over 16 years at Micr…
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In this episode of Tech Talks Daily, I’m joined by Steven Read, an industry veteran who plays a pivotal role at adMarketplace, a company at the forefront of search advertising innovation. With over two decades of experience, adMarketplace has been instrumental in connecting high-purchase intent consumers with leading global brands like Home Depot, …
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In this episode of Tech Talks Daily, I'm joined by Vishal Garg, the dynamic CEO of Better.com, who is leading the charge to revolutionize the home buying experience. Vishal brings a wealth of knowledge about the mortgage industry and a forward-thinking perspective on how technology is reshaping the future of homeownership. Our conversation delves i…
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How prepared is your organization to tackle the growing threat of client-side attacks? In this episode of the Tech Talks Daily Podcast, I sit down with Lynn Marks, Senior Product Director at Imperva, a Thales company, to discuss the rise of Magecart attacks and the implications of the newly updated PCI DSS 4.0 standards. Client-side attacks, like M…
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What does it take to truly harness the power of AI in a way that augments rather than replaces human capabilities? In this episode of the Tech Talks Daily Podcast, I sit down with Ash Gawthorp, Chief Academy Officer at Ten10, to explore the critical intersection of AI and human-centric innovation. With a backdrop of PwC's 2024 Global CEO Survey rev…
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How can businesses navigate the complexities of cloud costs while maximizing value across their operations? In this episode, we welcome Aviram Levy, Tech Evangelist at Zesty, to explore the current state of cloud usage and waste, and how companies can effectively manage and reduce these costs. With nearly two decades of experience in IT and cloud t…
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Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI. Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen …
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How is e-invoicing revolutionizing global trade, and why should businesses take notice? In this episode, we speak with Alex Baulf, VP of Global Tax at Avalara, to explore the rise of e-invoicing and its profound impact on commerce around the world. As governments increasingly mandate e-invoicing across various geographies, businesses must adapt to …
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What does it take for a business to survive and thrive in the face of cyber threats? In this episode, I sit down with Muhammad Yahya Patel from Check Point Software to explore the crucial concept of business resiliency in cybersecurity. As cyber attacks become more sophisticated and widespread, a business's ability to continue operating during and …
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How can the tech industry foster a more inclusive environment, and what role does diversity play in driving innovation? In this episode, I sit with Aleks Bass, Chief Product Officer at Typeform, to explore these critical questions and more. Aleks shares her experiences with gender bias throughout her career, offering valuable advice for women navig…
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What does the future of connectivity in the UK look like, and how is Vodafone leading this transformation? In this episode, I explore the world of 5G Standalone (SA) technology with Maria Grazia (MG) Pecorari, a leader at Vodafone driving innovation in telecommunications. MG introduces us to the concept of 5G SA, explaining how it differs from the …
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How safe are we in the age of AI PCs? As AI technology becomes increasingly integrated into our everyday devices, the promise of faster, more personalized computing comes with a critical question: Are we truly prepared for the security and privacy challenges that follow? In this episode, I sit down with Eric Shulze, VP of Product Management at Tren…
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Have you ever wondered how the business-to-business (B2B) payment landscape is evolving, and what the future might hold? In this episode, I sit down with Sarah-Jayne Martin, the Director of Financial Automation at Quadient Accounts Receivable, to explore how B2B payments are rapidly transforming to meet the demands of a more seamless, consumer-like…
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In a world where digital transformation is often seen as a pathway to efficiency and profitability, can it also pave the way for sustainability? This pivotal question forms the crux of our upcoming episode of Tech Talks Daily Podcast, where I sit down with Ricardo Lobo, CEO of Beontag. As a vanguard in the realm of RFID and IoT solutions, Beontag i…
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How can businesses effectively navigate the increasingly data-driven world we live in today? In this episode, we sit down with Felix Van de Maele, CEO of Collibra, to explore the pioneering role of the Chief Data Citizen and its vital importance in the modern business landscape. Felix shares the journey and vision behind Collibra's decision to appo…
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In this episode of the Tech Talks Daily Podcast, we sit down with Robert Israch, President of Tipalti, to explore the critical role finance automation plays in the growth and IPO readiness of tech companies. With the UK’s tech IPO market showing signs of revival, driven by potential listings like Raspberry Pi, the strategic insights and planning of…
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In this episode of the Tech Talks Daily Podcast, we are joined by Roger Corell, Senior Director of AI and Leadership Marketing at Solidigm. Roger brings his extensive expertise to discuss the transformative role of solid-state drives (SSDs) in enabling artificial intelligence (AI) and enterprise workloads. With a new product launch on the horizon, …
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In this episode of the Tech Talks Daily Podcast, we welcome Linda Yao, COO of Lenovo’s Solutions and Services Group. With her extensive experience overseeing Lenovo's AI services practice, Linda provides a deep dive into the current state of AI adoption and the strategic approaches businesses can take to bridge organizational gaps and scale AI effe…
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In this episode of the Tech Talks Daily Podcast, we sit down with Bryan DeBois, the Director of Industrial AI at RoviSys, to explore the transformative potential of AI in the manufacturing sector. With a wealth of experience and insights, Bryan sheds light on how digital innovation is reshaping manufacturing processes and what industry leaders must…
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In this episode of the Tech Talks Daily Podcast, we explore the fascinating world of domain names with Hayath Hussein, a seasoned expert currently with Com Laude. Hayath brings over 20 years of experience in the domain name industry, including a significant tenure as an in-house domain expert at a FTSE 100 company. Her insights cover the expansive …
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How can organizations implement AI safely while reaping its benefits? In this episode of Tech Talks Daily, we sit down with Danny Allan, the Chief Technology Officer of Snyk, to discuss this crucial topic. Recent findings from a Snyk survey reveal that a significant majority of IT managers are concerned about their teams' over-reliance on AI code c…
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What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they c…
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In today's episode of Tech Talks Daily, I sit down with Nick Walker and Giles Inkson from NetSPI to explore how proactive approaches are reshaping cybersecurity. NetSPI recently rebranded and launched a unified security platform designed to help organizations take a more proactive stance against cyber threats. This platform combines Penetration Tes…
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How is artificial intelligence transforming the way we learn? In this episode of Tech Talks Daily, we explore this question with Steve Toy, CEO of Memrise, an AI-powered language-learning app with over 70 million users. Recently recognized as the #2 EdTech company by TIME Magazine, Memrise leverages AI to create individualized learning experiences …
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