최고 Anthony Standifer 팟캐스트 (2024)

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Ep 035 - Interview with Jason Mercer: Key Insights from a Venture Capital (VC) Investor for Raising Money 1:03:27

1+ y ago1:03:27

1:03:27

As business founders raising money can sometimes feel like a complex mystery with lots of questions. What do investors want to see from a business owner? How do investors evaluate who to invest in? Should owners expect to give away equity when raising money? If yes, how much? Well I managed to book time with a venture capital (VC) investor who revi…

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Ep 034 - Interview with Winnie Awa: Why Brad Pitt Should Not Launch in Beauty & The Journey to Data Driven Haircare 1:02:25

1+ y ago1:02:25

1:02:25

I love bold people! Winnie Awa is a bold Black woman doing amazing work in the beauty space as the founder of an AI driven platform that is serving curly haired women in the UK. She is also someone who understands what it is like to pivot your professional career to pursue her passion. She also is confident enough to speak her mind when something d…

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Ep 033 - Interview with Justin Dawkins: Silicon Valley Bank & Its Impact on Beauty 1:08:18

1+ y ago1:08:18

1:08:18

Does the Silicon Valley Bank or SVB discussion completely confuse you? This is the podcast episode for you. Do you see the direct impact of how the tech community's turmoil is going to impact beauty and consumer product good investments? This is the podcast episode for you. Would have a simple explanation of what's happening in the financial world …

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Ep 032 - 8 Incredible Lessons After 8 Years of Entrepreneurship 42:02

2y ago42:02

42:02

Things rarely turn out exactly like how I think they should when planning big things in life. For me starting a business meant the promise of ultimate freedom, success and tons of money. Managing a whole damn beauty manufacturing company has given me insight and taught me lessons that have been eye opening and incredibly helpful. I'm sharing 8 key …

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Ep 031 - Diversity & Racial Inclusion in the Beauty Media Landscape with Claire McCormack 47:47

2y ago47:47

47:47

Since 2020 I have leaned hard into having conversations about the impact of race in my personal life and business with my non-Black friends and associates. These conversations have been nuanced and complex yet extremely enlightening. I've recognized that my white friends/associates don't get many opportunities to discuss what its like to live as a …

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Ep 030 - Why Taking a Non-Traditional Path to Skin Care is Both Insane & Necessary with Jayme & Nick Valo 53:53

2+ y ago53:53

53:53

I love talking with indie beauty brand start up founders and on this episode I sit and chat with a married couple who are taking a deliberate, disruptive approach to skin care with their line of omni sex products. Jayme and Nick Valo of Valoie Skin Care give an intriguing discussion about the origins of starting a beauty line targeted at the recent…

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Ep 029 - How Leveraging a Sales Management Firm Increases Your Chances of Success in Retail Distribution with Demar Roberts 53:59

2+ y ago53:59

53:59

Somebody hand me my soap box cause I need it right now. Going into formal retail chains without being prepared is the kiss of death or some very painful, expensive lessons! 20+ years of doing business with most every retail chain that sells beauty products and I have seen first hand how this game operates. One of the secret weapons that indie beaut…

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Ep 028 - Therapy for Entrepreneurs When Friendship Is Not Enough 56:49

2+ y ago56:49

56:49

We are getting extra cozy and familiar for this episode. I've recognized in my own journey as a Black man living in America with abundant blessings all around me that everything is not ok. While things in my business have been thriving and we've been shattering ceilings with fundraising and hitting revenue targets, on the other side I have had to s…

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Ep 027 - Launching Your Beauty Brand's Minimal Viable Product (MVP) 35:53

2+ y ago35:53

35:53

By far the biggest business challenge I hear from entrepreneurs entering the space or thinking of launching products is they don't have enough money to execute on their vision. After hearing this statement no less than 200x's a year I have given some thought on how to translate the concept of a minimal viable product (MVP) from the tech world into …

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Ep 026 - How I Realigned My Purpose for this Podcast 20:15

2+ y ago20:15

20:15

I'M BACK! But I don't want to do things exactly like we were doing them before. This includes how I show up for one of my passions which is this podcast. The last 2 years have changed me. I just do not feel like "business as usual". It took some time to really identify what was different and how I wanted to show up in the world. For me it means sti…

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Ep 025 - How a Virtual Assistant Changed the Game for Me & My Hiring Process 39:26

3y ago39:26

39:26

I admit at first I was admittedly against the idea of hiring a virtual assistant. I did not see how their could be value in having an assistant that I would never see. And then the great ponderosa hit aka COVID-19. In today's episode hear about how wrong I was in my initial assumption and how having a virtual assistant has been a game changer for m…

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Ep 024 - 5 Tips for Pricing Your Products with Profit in Mind 35:28

3+ y ago35:28

35:28

As a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion. Pricing products is an emotional process for brand owners that leads to all the questions. What if you over price your products and no one buys? What it you under price yo…

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Ep 023 - Interview with Christian Maxwell: Insider Tips on Social Media Influencers & Content Creators 1:13:21

3+ y ago1:13:21

1:13:21

Calling all social media influencers & those who engage them. This is the content you need. The concept of brands paying content creators and social media influencers is a cumbersome, ambiguous process and both side need help. Influencers are trying to figure out how to attract and scale their reach so they attract brands to pay them. Beauty brands…

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Ep 022 - 6 Questions to Answer Before Speaking with a Manufacturer 33:18

3+ y ago33:18

33:18

Working with a manufacturer can seem like an overwhelming, daunting project. But it does not have to be. After 6 1/2 years and literally more than 1000+ discussions with potential customers I have compiled a cheat sheet that will quickly move you to front of line with any private label or contract manufacturer you're considering. 6 questions that o…

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Ep 021 - 2020: A Sh*t Show & An Opportunity 43:41

3+ y ago43:41

43:41

We are coming up on the 1 year anniversary of COVID-19 shutting down the world and it's been almost a year since my last episode. We've got a lot to catch up on. I don't want to act like it's "business as usual" which is why I'm getting raw and vulnerable about the last year of my own life. It's been a hybrid of the CRAZY & AMAZING! We also talk ab…

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Ep 020 - Interview with Shawn Tollerson & Teneya Gholston: Thriving as an Employee Inside a Beauty Company 1:21:17

4+ y ago1:21:17

1:21:17

Not everybody should become an entrepreneur today! Many are best served working inside a beauty company. Navigating your career can be tricky so I assembled two of my most favorite people to help bring you the kind of sage advice you need to thrive! I spent 14 years of my own career working for multiple companies and it was the BEST training guide …

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Ep 019 - Interview with Stephanie Scott-Bradshaw CEO First and Last PR on Public Relations in the Beauty Industry 1:03:17

4+ y ago1:03:17

1:03:17

Understanding the role of public relations as part of a beauty brand's marketing mix is a tough and sometimes confusing topic. What is PR? How is it different than other forms of advertising? What should I expect when I hire a PR agent or team? Well I've got a veteran in the space who is here to answer these questions and how beauty brands can succ…

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Ep 18: 8 Quick Tips for Managing Customer Complaints 20:58

5y ago20:58

20:58

저자 Anthony Standifer

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Ep 017 - Kiley Russell Big Girl Cosmetics & The Untold Story of Department Store Distribution 1:01:08

5y ago1:01:08

1:01:08

What would you do if Oprah Winfrey funded the start of your business? Well find out what one woman with an idea, passion and the guts to take multiple leaps of faith did in this new episode of Driving the Business. It's rare to find entrepreneurs that will get real and raw with you. But Kiley Russell did both during this candid interview sharing in…

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Ep 016 - Interview: Kim Roxie of LAMIK Beauty - What She is Doing When Black Women Founders Only Get .002% of Venture Funding 43:40

5+ y ago43:40

43:40

The REALITY is that Black women founders are getting a dismal 0.002% of all venture funding. Hear what beauty brand founder Kim Roxie decided to do when she found out this startling statistic while also working to pivot her own color cosmetics line - LAMIK Beauty. We get REAL and talk about what it was like for Kim to shut down her store in order t…

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Ep 015 - Interview with Craig Brimm: Ad Agency Owner, Beauty Brand Content Creator & OG Entrepreneur 1:03:23

5+ y ago1:03:23

1:03:23

I sat down with Craig Brimm who has successfully managed a creative career spanning two decades in the advertising world. Craig has created content for many titans in the industry like McDonald's and Toyota while also curating TV and ad campaigns for many of the largest beauty brands. We talk how the role of the ad agency has shifted, how he has ma…

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Ep 014 - Nugget: Nobody's Coming to Save You 21:06

5+ y ago21:06

21:06

This is a new episode formatting I'm trying out. Life reflections that may or may not be directly related to the beauty business or entrepreneurship but are reflections that have proven immensely valuable for me in navigating this thing called adulting. In this episode I'm reflecting on how I have handled the big problems of life and embracing that…

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Ep 013 - Interview with Pekela Riley: Celebrity Hair Stylist & Ulta Beauty Pro Team Member 1:21:19

5+ y ago1:21:19

1:21:19

Get ready to have the FIRE brought to you in this one. I talked my way into an interview with one of the industry's busiest, most celebrated hair stylist and salon owners - Pekela Riley. She is teaching a MASTER CLASS in this discussion on her journey in the beauty industry. We get insight into the curvy road that's led to her success and how hard …

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Ep 012: Your Guide to Executing Trade Shows 48:47

5+ y ago48:47

48:47

19 years of selling beauty products at live events and trade shows and I have the inside cheat sheet for you. This episode is filled with tangible tactics that you can execute and realize the kind of long term revenue that you should get from investing in a trade show. See how products sales, discounts and free giveaways play into your success. The…

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Ep 011 - Let's Catch Up 34:46

5+ y ago34:46

34:46

It's been way too long! But I'm back in the studio and ready to help you drive the business. First thing...let's catch up on life and what's been happening with me the last few months. In this catch up episode I talk about the insanity of running my own small, growing business; how celebrating small customer victories keeps me AMPED UP; and how the…

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Ep 010 - A Discussion on the Hustle & Grind of Entrepreneurship with Transient Intellect Jason 36:28

6+ y ago36:28

36:28

Surround yourself with smart, ambitious people. The team that helps me produce this show - the transient intellects - are a talented group of people that truly embody driving the business. While working through a technical challenge my audio engineer, Jason, and I get into a thoughtful conversation about the hustle and grind of entrepreneurship. It…

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Ep 009 - Facing Disappointing Nos & Cosmoprof 2018 Review 36:43

6+ y ago36:43

36:43

After watching a young man's response to a disappointing professional set back I'm reminded how important perspective is in life. I share a hard no I received in my career and what my response was after the initial shock and disappointment. Check out the video from Zakeel Gordon on LinkedIn - here - to see for yourself and prepare to be moved! Next…

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Ep 008 - Instagram's IGTV & How Email Marketing Can Change Your Beauty Business 37:42

6+ y ago37:42

37:42

I'm baaaack and excited to be back in front of the mic and sharing with you. In this episode I share whats been happening with me the last few weeks...and its happens to EVERY entrepreneur. I then highlight one of Instagram newest launches with IGTV and what it means for consumers and advertisers. Finally we dive deep into the details of how email …

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Ep 007 - Karonda Cook: Is Your Beauty Brand Ready for Retail Distribution 44:05

6+ y ago44:05

44:05

Y'all this episode is pure FIRE. I'm bringing you the inside track on what retail buyers are looking for when assessing new brands. Karonda Cook is the former Director of Merchandising for Sally Beauty who successfully grew her beauty categories double digit while sitting in the driver's seat. She is teaching a full Master Class for FREE here. We t…

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Ep 006 - Industry Shows & Why Every Entrepreneur MUST Have a Tribe of Advisers 39:54

6+ y ago39:54

39:54

Today's episode is more of a rant that the typical structure of other episodes. I tackle upcoming industry shows you should attend and why. Then I deep dive into why EVERY entrepreneur should have a tribe of advisers and how you can build yours without having Oprah on speed dial. Get ready because this episode could be a game changer for you.…

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Ep 005 - How to Engage a Manufacturer to Get Your Beauty Products Made 45:47

6+ y ago45:47

45:47

My thoughts on Revlon's new first female CEO, Debra Perelman. I then dive deep and provide the cheat sheet for engaging with a private label or contract manufacturer in the beauty space. Before a manufacturer can answer the question of "how much does it costs to do business with you," be prepared to answer three key questions around formula, packag…

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Eps 004: Gerilyn Hayes - NaturallyCurly.com Senior Copywriter on Career & How to Engage Media Platforms 42:43

6+ y ago42:43

42:43

Gerilyn Hayes is a professional writer. She hosts CurlTalk TV and is the Senior Copywriter for NaturallyCurly, a large online media beauty platform that is focused specifically on the needs of the curly hair consumer. Gerilyn shares how she transferred her childhood love of words and reading into a career that has spanned throughout multiple indust…

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Eps 003 - From Cosmetic Chemist to CEO: The Journey Towards Launching mSEED group 49:12

6+ y ago49:12

49:12

Our first podcast could be no one else other than my business partner, Erica Douglas. On this episode we talk about Erica's journey from cosmetic chemist to CEO of mSEED group. We dive deep into how the idea for the company's unique business model, as both a contract manufacturer and marketing agency, came as rejection from a grad school project. H…

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Eps 002: How to Build Your Marketing Plan & J Lo's Cosmetic Line 35:09

6+ y ago35:09

35:09

If you have ever wondered what goes into a marketing plan that allows you move quickly and efficiently in the market with your idea then this episode is for you! I outline why its a must that you have a plan followed by the basic elements that need to be included. If you are an existing brand owner who's been out there a while or just starting ther…

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Eps 001: Who The Hell Am I & Why You Need This Podcast 17:42

6+ y ago17:42

17:42

Introductory episode for Driving the Business podcast. Find out who is Anthony Standifer and why this a MUST podcast if you are a beauty brand owner, entrepreneur, employee or someone connected with the beauty industry.저자 Anthony Standifer

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