At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
Erin is obsessed with helping women entrepreneurs with creative, authentic business development, marketing, boundaries, and self care
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If I can record a podcast episode while driving to pick up seizure meds, you can create content even if you don't feel motivated
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If you’re currently marketing your business to serve any human with a tap on their Visa, you’re missing a world of opportunity that ONLY exists in specificity
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You're NOT Too Sensitive For Sales (You Just Need Some Boundaries, Babe)
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When's the last time you made a purchase decision based on a bus bench? Or a cold call? In this episode, I make a case for social marketing that makes a TON of fiscal sense
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Real Social Marketing For Small Biz Women (With Big Goals And Small Budgets)
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41:15Every Small Biz Owner NEEDS to Think About Authentic, Long-Game Social Marketing. In this episode I'm going to convince you why it's SO important and give you some rad ideas for implementation (on a teeny budget)
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