Oil and Gas Marketing Plan: Why Transparent Pricing is the Future

The Oil & Gas Digital Marketing Podcast

Reading Time: 4 minutes

And here we see the oil and gas marketing plan of a first mover.

Don’t you hate when you can’t find out how much something costs on a company’s website? Your customers don’t like it either. As you can imagine, this is not a good look for your oil and gas marketing plan.

Let’s discuss.

Oil and Gas Marketing Plan Transcript

Let’s talk about your oil and gas marketing plan and why transparency in pricing is the future.

I saw a fantastic video by Colin McClellan this week on LinkedIn. He talked about how the old-school mentality in oil and gas has to die. I could not agree more!

The old-school mentality he was speaking of was around a video he created talking about how guys can use LinkedIn to make videos, start to build a resume, attract an audience, and get jobs online. He was shocked to find so many people comment negatively on the video saying “Well, that’s just now how it’s done” or “That’s not how I do things”.

I appreciate his frustration in the video because I’ve been fighting this mentality tooth and nail for over six years in this industry. Transparency in pricing is another of these old-school mentality things I would like to see die immediately.

What do I mean?

How Much Does It Cost Already?!

When you go to a company’s website you want to buy from, what’s the most frustrating thing for you? If you’re like most people, the most frustrating thing is trying to figure out how much it costs to work with them.

You’re left wondering, “How much does this cost? Do I have the budget for this? I have no idea … Is this a premium service? Is it an entry-level or commodity service? How much is this going to cost me?”

This leads to embarrassing thoughts like, “I don’t even know if I want to fill out a lead form. Because if I fill out this form and have their salespeople contact me, is it going to create an uncomfortable situation where I have to admit I don’t have the money for it?”

You see how we are only making our problems worse by not having pricing on our websites?

You should know up-front this is some bleeding edge, way far out there, waaaay down the far end of the adoption curve stuff if you come along with me on this journey. Because I only implemented this philosophy last month thanks to — whiteboard — PetroValues.

Transparent Oil and Gas Marketing Plan: PetroValues Steps Up

PetroValues, full disclosure, is a new client of ours. But I’m not making this video because of that. I’m making this video to genuinely thank them. I’ve been waiting for several years for someone to come along and be transparent about their pricing. Because what I’m asking you here about the frustration of not being able to find prices on websites is not a new idea.

I saw Marcus Sheridan, formerly The Sales Lion and now merged with Impact Branding, ask this question in a keynote all the way back in 2014. So I’m really just stealing Marcus’s material, which he thankfully lets me do.

And I have to thank PetroValues because they finally are the first company I’ve seen step up and be 100% transparent about the pricing of their products and services.

By the way, PetroValues does online valuations for your acreage. That’s a whole other game-changing thing, but to me the transparent pricing is the real game changer being the marketing nerd I am.

You don’t have to guess about their oil and gas marketing plan. They’ve got a BasicView, SnapView, ProView, and EliteView, which goes from free, to free, to $1,900/month and $3,990/month. Just like any other service you’ve seen out there with pricing grids, some things are free here and here, and as you go further up the scale, more services are included at each tier.

For example, looking at public data on the interactive maps is free. Building and saving your portfolios is free. Doing property valuations, depending on what level you’re at might be $0.40 per gross acre or it might be included in the package.

The point is they went out there and they are the first company I’ve seen do this. Again, I’ve heard Marcus tell this story and encourage businesses in several other verticals so many times and have always just thought, “Man, I can’t wait until someone does this in oil and gas!” And sure enough, PetroValues comes along.

Walking Our Talk

And since they went out and did that, we put together our own pricing page. We’ve got a Basic, Pro, and Premium tier that starts at $4,997 per month, then goes to $4,997, and $9,997 per month. We also put an individual coaching offering on there at $2,497/month, and our a three-day training which is $4,997.

And it’s really cool because I have believed in this for so long. And thanks to PetroValues, I now had the courage to go out there and walk my talk in terms of being transparent with our own oil and gas marketing plan and put pricing on our website.

Fight Me!

So I’m curious to hear from you. Is it frustrating for you when you can’t find pricing on a website? Am I wrong? Is this industry too complicated to be transparent with its pricing online?

Just one word on that, the truth is every industry has its own complexities. You don’t have to put exact pricing on your site. You can also put ranges and start to give people at least some idea of what it would be like to work with you.

But, again, am I wrong? Is this something that doesn’t apply? Or is this another old-school mentality in this industry that needs to die? Leave a comment below with your thoughts.

And if you are listening to this via the podcast, you can see the transcript and all supporting links at triberocket.com/ogm10.

Signing off for now, as always, no matter what you’re doing out there in oil and gas I hope you go out there and consistently apply the basic fundamentals.

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