The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
BBH Labs: A podcast about marketing and Bartle Bogle Hegarty에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BBH Labs: A podcast about marketing and Bartle Bogle Hegarty 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
What The F*** Is GDPR and How Is It Good News?
Manage episode 204863631 series 2088348
BBH Labs: A podcast about marketing and Bartle Bogle Hegarty에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BBH Labs: A podcast about marketing and Bartle Bogle Hegarty 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
GDPR is set to have a gigantic impact on the relationship between brands and consumers, and yet it still seems to provoke more yawns than interest. We ask what it is, why it’s so scary and where the gilt-edged opportunities are for enterprising brands and agencies. IN THIS EPISODE ? Richard Madden, Head of Strategy for CRM and Direct, and strategist Jacob Lovewell discuss: - The General Data Protection Regulation - a blessing and a curse. 1. The right to be informed (opting in to use of your data) 2. The right of access (who owns your data) 3. The right to rectification (requesting inaccurate data be corrected) 4. The right to complete erasure (getting your data deleted) 5. The right to restrict processing (opting into processing and sharing your data) - The hefty new penalties for non-compliance - making an example to encourage the others 6. The right to data portability (being able to move your data) 7. The right to object (preventing abuse of data by government) 8. Rights related to automated decision making and profiling (the right to a human second opinion) - Building renewed trust in corporations, one customer at a time - The rise of the PPI-style ambulance chasers - How ready are brands? - Why the burden of responsibility tends to fall on the marketing department - Alerting the C-suite to the state of your data - Forcing Direct and CRM to do good work - The creative revolution - placing genuine emphasis on the importance of creativity - (Very limited) examples of very good work - Clients taking the blinkers off - A new breed of creatives and strategists - Direct - the Cinderella of advertising - Getting ‘junk mail’ and ‘spam’ out of the dictionary - Creating a new value exchange - a new relationship with consumers - From My Quantified Self to My Monetised Data Self - Reasons to be cheerful - Opportunities for enterprising brands and agencies - Particularly trust-challenged categories like financial services - The death of programmatic advertising as we know it - The advantage for large scale platforms - Redressing the power balance between businesses and consumers
…
continue reading
5 에피소드
Manage episode 204863631 series 2088348
BBH Labs: A podcast about marketing and Bartle Bogle Hegarty에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BBH Labs: A podcast about marketing and Bartle Bogle Hegarty 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
GDPR is set to have a gigantic impact on the relationship between brands and consumers, and yet it still seems to provoke more yawns than interest. We ask what it is, why it’s so scary and where the gilt-edged opportunities are for enterprising brands and agencies. IN THIS EPISODE ? Richard Madden, Head of Strategy for CRM and Direct, and strategist Jacob Lovewell discuss: - The General Data Protection Regulation - a blessing and a curse. 1. The right to be informed (opting in to use of your data) 2. The right of access (who owns your data) 3. The right to rectification (requesting inaccurate data be corrected) 4. The right to complete erasure (getting your data deleted) 5. The right to restrict processing (opting into processing and sharing your data) - The hefty new penalties for non-compliance - making an example to encourage the others 6. The right to data portability (being able to move your data) 7. The right to object (preventing abuse of data by government) 8. Rights related to automated decision making and profiling (the right to a human second opinion) - Building renewed trust in corporations, one customer at a time - The rise of the PPI-style ambulance chasers - How ready are brands? - Why the burden of responsibility tends to fall on the marketing department - Alerting the C-suite to the state of your data - Forcing Direct and CRM to do good work - The creative revolution - placing genuine emphasis on the importance of creativity - (Very limited) examples of very good work - Clients taking the blinkers off - A new breed of creatives and strategists - Direct - the Cinderella of advertising - Getting ‘junk mail’ and ‘spam’ out of the dictionary - Creating a new value exchange - a new relationship with consumers - From My Quantified Self to My Monetised Data Self - Reasons to be cheerful - Opportunities for enterprising brands and agencies - Particularly trust-challenged categories like financial services - The death of programmatic advertising as we know it - The advantage for large scale platforms - Redressing the power balance between businesses and consumers
…
continue reading
5 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.