The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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8 - Outsmart Other Hotels with Competitive Advertising
Manage episode 157618287 series 1227944
TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you In this episode: News: Google is beta testing their new killer app, Google Trips. Does this spell doom for the OTAs? http://www.cnet.com/news/google-beta-testing-trips-traveling-app/ Hotels eliminating guest room desks. Perhaps they could have said that a little better...http://hotelmarketing.com/index.php/content/article/hotels_eliminate_guestroom_desks Google is going to start looking at mobile page speed as a ranking factor f=mobile results. 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition 1. Facebook users who like competitor's pages 2. Show ads before competitor's YouTube videos 3. Email targeting in gmail and yahoo for people who get emails from your competitors 4. Targeting people who visit your competitor's site via Google Display Network 5. Twitter follower targeting Please leave a review and follow us on Twitter @fueltravel Inspiration for this episode came from a Twitter Question: "Should I bid on my competitor's brand keywords in adWords?" and the WordStream article: http://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising Learn more about Fuel at www.fueltravel.com
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275 에피소드
Manage episode 157618287 series 1227944
TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you In this episode: News: Google is beta testing their new killer app, Google Trips. Does this spell doom for the OTAs? http://www.cnet.com/news/google-beta-testing-trips-traveling-app/ Hotels eliminating guest room desks. Perhaps they could have said that a little better...http://hotelmarketing.com/index.php/content/article/hotels_eliminate_guestroom_desks Google is going to start looking at mobile page speed as a ranking factor f=mobile results. 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition 1. Facebook users who like competitor's pages 2. Show ads before competitor's YouTube videos 3. Email targeting in gmail and yahoo for people who get emails from your competitors 4. Targeting people who visit your competitor's site via Google Display Network 5. Twitter follower targeting Please leave a review and follow us on Twitter @fueltravel Inspiration for this episode came from a Twitter Question: "Should I bid on my competitor's brand keywords in adWords?" and the WordStream article: http://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising Learn more about Fuel at www.fueltravel.com
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