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Jothy Rosenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jothy Rosenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Stories Matter for Crafting Narratives to Effect Change and Transformation

34:33
 
공유
 

Manage episode 461247748 series 3564981
Jothy Rosenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jothy Rosenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lior Arussy

Lior Arussy is one of the world’s leading authorities on customer experience, transformation and change, and founder of transformation firm Strativity Group. Arussy helped some of the world’s leading brands write their next chapter in their story through transformative process. Arussy’s clients include Mercedes-Benz, Delta Airlines, Royal Caribbean Cruises, BMW, Cadillac, Novo Nordisk, MasterCard, The Met, Thomson Reuters, HSBC, E.ON, FedEx, SAP, and Johnson & Johnson, among others,

Recipient of several awards, Arussy is the author of ten books including Dare To Author! and Next is Now: 5 Steps for Embracing Change – Building a Business that Thrives into the Future. Arussy has also written over 400 articles for publications around the world.

Summary

Lior Arussy, a leading authority on customer experience and transformation, emphasizes the power of storytelling in driving change and mobilizing people during his conversation with host Javi Rosenberg. Arussy argues that businesses do not thrive solely on data or figures; rather, they require compelling narratives that resonate with their audience. He illustrates this point through the common New Year’s resolution scenario, where individuals, motivated by the story of change, commit to healthier lifestyles only to revert to old habits within weeks. This highlights a fundamental truth: facts alone do not inspire lasting transformation. Arussy shares his journey from the tech world into consulting, where he realized the importance of change management over merely implementing technology. His firm, Strativity, combined various disciplines to provide comprehensive solutions, ultimately aiding major brands like Mercedes Benz and Delta Airlines in their transformative journeys. The essence of his message is that to foster genuine change, one must craft a story that ignites passion and purpose, enabling individuals and organizations to embrace new realities and overcome resistance to change.

Story

Lior Arussy, a leading authority on customer experience and transformation, emphasizes the power of storytelling in driving change and mobilizing people during his conversation with host Javi Rosenberg. Arussy argues that businesses do not thrive solely on data or figures; rather, they require compelling narratives that resonate with their audience. He illustrates this point through the common New Year’s resolution scenario, where individuals, motivated by the story of change, commit to healthier lifestyles only to revert to old habits within weeks. This highlights a fundamental truth: facts alone do not inspire lasting transformation. Arussy shares his journey from the tech world into consulting, where he realized the importance of change management over merely implementing technology. His firm, Strativity, combined various disciplines to provide comprehensive solutions, ultimately aiding major brands like Mercedes Benz and Delta Airlines in their transformative journeys. The essence of his message is that to foster genuine change, one must craft a story that ignites passion and purpose, enabling individuals and organizations to embrace new realities and overcome resistance to change.

Takeaways

  • Lior Arussy emphasizes that we live in stories, not just numbers or facts, which mobilize people to action.
  • He argues that successful startups must prioritize change management alongside their technological developments.
  • Arussy believes many startups fail to recognize the resistance to change from potential customers.
  • He suggests that true competition for startups is not other companies, but rather the inertia of customers.
  • Arussy's experience shows that transformation requires belief in the future and a compelling narrative.
  • The importance of empathy in consulting and change management cannot be overstated for successful outcomes.

Companies:

  • Mercedes Benz
  • Delta Airlines
  • Royal Caribbean Cruises
  • BMW
  • Johnson & Johnson
  • Strativity Group
  • Impact CX

Links:

Lior's website: www.LiorArussy.com

Lior's Imprint CX: www.ImprintCX.com

Lior's LinkedIn: https://www.linkedin.com/in/liorarussy/

Instagram: @LiorStrativity and @LiorArussy

Latest book: https://www.amazon.com/author/dare2author

Leave a review: https://podchaser.com/DesigningSuccessfulStartups

Tech Startup Toolkit (book): https://www.amazon.com/Tech-Startup-Toolkit-launch-strong/dp/1633438422/

Site with all podcasts: https://jothyrosenberg.com/podcast

Jothy’s non-profit: https://whosaysicant.org

Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A

Chapters:

  • 00:13 - The Power of Stories
  • 05:55 - The Evolution of Strativity: A Journey in Change Management
  • 11:57 - Understanding Customer Resistance in Startups
  • 18:21 - Embracing Change Through Storytelling

  continue reading

55 에피소드

Artwork
icon공유
 
Manage episode 461247748 series 3564981
Jothy Rosenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jothy Rosenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lior Arussy

Lior Arussy is one of the world’s leading authorities on customer experience, transformation and change, and founder of transformation firm Strativity Group. Arussy helped some of the world’s leading brands write their next chapter in their story through transformative process. Arussy’s clients include Mercedes-Benz, Delta Airlines, Royal Caribbean Cruises, BMW, Cadillac, Novo Nordisk, MasterCard, The Met, Thomson Reuters, HSBC, E.ON, FedEx, SAP, and Johnson & Johnson, among others,

Recipient of several awards, Arussy is the author of ten books including Dare To Author! and Next is Now: 5 Steps for Embracing Change – Building a Business that Thrives into the Future. Arussy has also written over 400 articles for publications around the world.

Summary

Lior Arussy, a leading authority on customer experience and transformation, emphasizes the power of storytelling in driving change and mobilizing people during his conversation with host Javi Rosenberg. Arussy argues that businesses do not thrive solely on data or figures; rather, they require compelling narratives that resonate with their audience. He illustrates this point through the common New Year’s resolution scenario, where individuals, motivated by the story of change, commit to healthier lifestyles only to revert to old habits within weeks. This highlights a fundamental truth: facts alone do not inspire lasting transformation. Arussy shares his journey from the tech world into consulting, where he realized the importance of change management over merely implementing technology. His firm, Strativity, combined various disciplines to provide comprehensive solutions, ultimately aiding major brands like Mercedes Benz and Delta Airlines in their transformative journeys. The essence of his message is that to foster genuine change, one must craft a story that ignites passion and purpose, enabling individuals and organizations to embrace new realities and overcome resistance to change.

Story

Lior Arussy, a leading authority on customer experience and transformation, emphasizes the power of storytelling in driving change and mobilizing people during his conversation with host Javi Rosenberg. Arussy argues that businesses do not thrive solely on data or figures; rather, they require compelling narratives that resonate with their audience. He illustrates this point through the common New Year’s resolution scenario, where individuals, motivated by the story of change, commit to healthier lifestyles only to revert to old habits within weeks. This highlights a fundamental truth: facts alone do not inspire lasting transformation. Arussy shares his journey from the tech world into consulting, where he realized the importance of change management over merely implementing technology. His firm, Strativity, combined various disciplines to provide comprehensive solutions, ultimately aiding major brands like Mercedes Benz and Delta Airlines in their transformative journeys. The essence of his message is that to foster genuine change, one must craft a story that ignites passion and purpose, enabling individuals and organizations to embrace new realities and overcome resistance to change.

Takeaways

  • Lior Arussy emphasizes that we live in stories, not just numbers or facts, which mobilize people to action.
  • He argues that successful startups must prioritize change management alongside their technological developments.
  • Arussy believes many startups fail to recognize the resistance to change from potential customers.
  • He suggests that true competition for startups is not other companies, but rather the inertia of customers.
  • Arussy's experience shows that transformation requires belief in the future and a compelling narrative.
  • The importance of empathy in consulting and change management cannot be overstated for successful outcomes.

Companies:

  • Mercedes Benz
  • Delta Airlines
  • Royal Caribbean Cruises
  • BMW
  • Johnson & Johnson
  • Strativity Group
  • Impact CX

Links:

Lior's website: www.LiorArussy.com

Lior's Imprint CX: www.ImprintCX.com

Lior's LinkedIn: https://www.linkedin.com/in/liorarussy/

Instagram: @LiorStrativity and @LiorArussy

Latest book: https://www.amazon.com/author/dare2author

Leave a review: https://podchaser.com/DesigningSuccessfulStartups

Tech Startup Toolkit (book): https://www.amazon.com/Tech-Startup-Toolkit-launch-strong/dp/1633438422/

Site with all podcasts: https://jothyrosenberg.com/podcast

Jothy’s non-profit: https://whosaysicant.org

Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A

Chapters:

  • 00:13 - The Power of Stories
  • 05:55 - The Evolution of Strativity: A Journey in Change Management
  • 11:57 - Understanding Customer Resistance in Startups
  • 18:21 - Embracing Change Through Storytelling

  continue reading

55 에피소드

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