Transform Your Business With Proven Marketing Systems With Phil Risher

Systems Simplified

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추가했습니다 four 년 전

Adi Klevit에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adi Klevit 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

All About Change

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Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

15일 전22:49

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22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

약 1년 전 19:58

MP3•에피소드 홈

Phil Risher is the President of Phlash Consulting, a digital marketing consulting company that helps local service businesses increase sales. He founded Phlash Consulting after becoming frustrated with traditional marketing services while working at one of the country’s largest air duct cleaning companies. Through his proprietary marketing strategies, Phil doubled a company’s size before selling it to private equity.

In this episode:

Home service business owners often focus solely on targeting new customers. Yet past and existing customers are an untapped market these entrepreneurs can leverage to scale. What marketing strategies can you employ to enhance your customer base?

Home service executive turned marketing consultant Phil Risher has developed a three-part marketing system that involves visibility, conversions, and retargeting. Eighty-seven percent of customers rely on Google business profiles and reviews when selecting home service companies, so building your online presence through SEO optimization and B2B partnerships keeps you top of mind. Generating conversions requires consistent communication with new leads through automatic text messages, letting potential customers know you haven’t forgotten them. You can also retarget current and past customers through cross-sales or promotional offers.

Tune in to this episode of Systems Simplified as Adi Klevit talks with Phil Risher, the President of Phlash Consulting, about his three-step marketing process for home service companies. Phil shares how to foster lifetime value, the value of memberships, and how to nurture leads.

322 에피소드

#MBA #Entrepreneur #Business #Adi Klevit #Adiklevit #Businesspodcast #Businesssuccessconsultinggroup #Csuite #Podcasting #Rise25

Systems Simplified

Transform Your Business With Proven Marketing Systems With Phil Risher

Systems Simplified

published 약 1년 전

MP3•에피소드 홈

In this episode:

322 에피소드

#MBA #Entrepreneur #Business #Adi Klevit #Adiklevit #Businesspodcast #Businesssuccessconsultinggroup #Csuite #Podcasting #Rise25

כל הפרקים

Systems Simplified

1
Why Systemizing Employee Wellness is Essential for Business Growth With Danielle Dinkelman 24:05

4일 전24:05

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24:05

In This Episode What if helping your employees feel healthier could also help your business grow? In today’s conversation, Danielle Dinkelman shares the behind-the-scenes story of how she went from a music studio owner to an expert in employee wellness coaching. She explains why traditional employee assistance programs (EAPs) often fail to get engagement and how small businesses can implement meaningful wellness initiatives that employees actually use. Danielle discusses how wellness programs bridge the gap between personal wellbeing and professional performance, the mindset leaders need to successfully introduce such programs, and why wellness is no longer just a "nice to have" — it's a business necessity. Adi and Danielle also dive into how ACW Coaching designs customized, HIPAA-compliant programs that integrate seamlessly into a company's existing culture, fostering healthier individuals and stronger organizations.…

Systems Simplified

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Creating a Culture of Accountability for Long-Term Growth With Eric Albertson 29:07

6일 전29:07

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29:07

In This Episode What is accountability, really—and how do you build a culture where it thrives? In this powerful episode of System Simplified, Eric Albertson draws from decades of coaching entrepreneurial leadership teams to break down the misunderstood and often mismanaged concept of accountability. Eric explains how most businesses suffer from a lack of shared understanding between leadership and employees. He emphasizes the critical need for clearly written agreements and defined processes to establish trust and ensure consistent results. Adi and Eric also explore why leaders must model accountability themselves and how the process of teaching it across an organization can take time but yield tremendous returns. Together, they make the case for using systems as the foundation for accountability—empowering team members to speak up, fix broken processes, and hold each other to clear, achievable standards.…

Systems Simplified

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From Founder Dependency to Freedom: Dan Kuschell’s Proven Growth Strategy 30:02

15일 전30:02

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In This Episode Dan Kuschell joins Adi Klevit to share how founders can scale businesses without burnout by implementing simple yet powerful systems. Drawing on his 30+ years of entrepreneurial experience, Dan outlines his five-pillar framework to build a business that generates quality leads, closes sales faster, and creates operational freedom. They explore why the “know, like, trust” model is outdated and how shifting to “know, respect, trust” better reflects modern buyer psychology. Dan explains how to use connection campaigns, lead machines, and education-based conversion to move prospects from cold to converted without relying entirely on the founder. Dan also shares how Google’s research backs his approach and why founders must romance prospects like humans—not transactions. He closes with advice on scaling through automation and systemization while maintaining personal wellbeing and balance.…

Systems Simplified

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The Operational Playbook Behind Scott Berman’s Home Improvement Success 28:34

15일 전28:34

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28:34

In This Episode Scott Berman shares the full arc of his entrepreneurial journey—from running a struggling startup to leading one of the top home improvement companies in the U.S. In a candid discussion, Scott walks through the operational pitfalls that led to his first company’s bankruptcy and the hard-earned lessons that fueled his comeback. He emphasizes the importance of systems, structure, and staying out of the way as a visionary leader. Scott explains why growth without process will only amplify a company’s weaknesses, and how businesses must break and rebuild their systems regularly to keep improving. Scott also introduces HeavySet Technologies, a powerful AI-driven scheduling platform that automates lead conversion and improves marketing ROI. Throughout the conversation, he shares real-world examples, team accountability insights, and a clear process for building a profitable, scalable business.…

Systems Simplified

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From Values to Visibility: Systematizing Brand Messaging With David Meyer 27:00

20일 전27:00

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27:00

What happens when your company’s mission and marketing don’t speak the same language? David Meyer explains the breakdown he sees all too often: businesses spend time clarifying their vision and values—only to fall flat in their marketing communication. In this episode, he shares how to craft messaging that resonates with customers, reflects company purpose, and drives action. David outlines a practical framework to align marketing with business strategy. From identifying your unique value to crafting a clear, benefit-driven message in the customer’s language, he reveals the essential components of effective brand communication. He also dives into emotional resonance in messaging, explaining why people make buying decisions with their hearts—and justify them later with logic. Plus, David shares how companies can think beyond one marketing quarter at a time and create a roadmap that ties every initiative back to core business goals.…

Systems Simplified

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How To Productize Your Services for Recurring Revenue With Nancy Fox 31:03

20일 전31:03

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31:03

What does it take to productize a service without losing the human touch? In this episode of the System Simplified podcast, Nancy Fox explains how consultants, coaches, and fractional executives can shift from time-based work to scalable, subscription-based business models using productized offerings. Nancy breaks down the difference between bespoke services and productized systems — and how you can systematize your expertise into roadmaps, methodologies, assessments, or subscription tools that deliver repeatable results. She also explains why productized services not only create more consistent revenue but also increase the long-term value and sellability of a business. Adi and Nancy explore multiple real-world examples, including how a plumbing consultant could build a repeatable upsell system or how a strategic advisor might develop a predictive scenarioplanning tool. Whether you’re a solopreneur or a fractional executive, this episode offers actionable ideas to shift from one-to-one delivery to scalable, systematized growth.…

Systems Simplified

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Scaling With Purpose: Profit First Systems and Processes With Rocky Lalvani 34:57

25일 전34:57

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34:57

Rocky Lalvani is the Founder and CFO of Profit Comes First, which advises coachable, forward-thinking business owners to boost their companies’ profits. As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System to help clients maximize their profit potential. Rocky is also the host of the Richer Soul podcast and the Profit Answer Man podcast. In this episode: Many business owners are great at delivering their product or service, but when it comes to managing profitability and cash flow, they’re often flying blind. They may experience growth, but money still feels tight, and financial clarity remains elusive. How can leaders build systems that ensure sustainable growth and healthy profits? Profitability and cash flow expert Rocky Lalvani explains that overlooked financial systems can cause hidden inefficiencies and missed opportunities. Using a structured approach — like the Profit First system — can help owners allocate funds, manage expenses, and prioritize profitability from the start. Additionally, entrepreneurs can analyze their financial health in areas including revenue generation, profitability, and cash flow. By aligning employee metrics with profitability, optimizing pricing, and building scalable processes, business owners can enhance these areas. In this episode of Systems Simplified, Adi Klevit sits down with Rocky Lalvani, the Founder and CFO of Profit Comes First, to discuss building systems that boost profitability. Rocky shares the difference between scaling and growing, why many businesses grow themselves into cash crises, and how to embed a profit-minded culture throughout an organization.…

Systems Simplified

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Building Seamless Systems: How To Empower Your Second-In-Command With Diane Mentzer 22:40

5 weeks 전22:40

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22:40

Diane Mentzer is the Founder of Diane Integrates, LLC, where she serves as a business operations advisor and COO coach to help visionary CEOs and founders operationalize their businesses for growth. With over two decades of experience as a second-in-command, she supports top leaders in implementing incremental changes that enhance operations, reduce staff stress, and lower risk. Diane is certified as a Project Management Professional (PMP) and a Catipult Business Coach and has completed the EOS Integrator Masterclass. In this episode: The momentum gained during business growth can fuel long-term sustainability yet spark internal confusion. Roles blur, operations become reactive, and the founder often ends up entangled in day-to-day tasks they hoped to escape. How can business owners regain clarity and scale sustainably without burning out themselves or their teams? Second-in-command Diane Mentzer recommends building clear systems around people and processes. This requires identifying your ideal lifestyle and vision for your business and reverse-engineering the operational structure to support these goals. Through role clarity assessments, time tracking, and delegation mapping, you can identify a second-in-command, prevent overlap, and empower existing team members. In this week’s episode of Systems Simplified, Diane Mentzer, the Founder, Business Operations Advisor, and COO Coach at Diane Integrates, joins Adi Klevit to discuss building systems for operational clarity. Diane talks about integrating strategic planning and role-based KPIs, how to evaluate delegation and team structure, and why a COO may not be necessary for small businesses.…

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Designing a Life Beyond Money: Systems for Entrepreneurial Freedom With Noah Rosenfarb 25:34

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Systems Simplified

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Building a Multimillion-Dollar Business With Systems and Smart Hiring With Brian Elias 29:48

7 weeks 전29:48

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29:48

Brian Elias is the Chief Imagination Officer at Refloor, America’s most trusted flooring company. He is also the Founder and CEO of Credit Card Rate Lending by Hunter Financial (CCRL) and the President of DontGo.com, a lead generation company. With over 25 years of experience in the home improvement industry, Brian has received the Legends of the Home Improvement Industry Award and the Remodeling Big50 Award. In 1988, he founded 1-800 Hansons, growing it from door-to-door sales into a nationally recognized $80 million home improvement company before selling it to private equity in 2017. In this episode: Managing a business can be overwhelming, especially when it feels like everything depends on you. Entrepreneurs often struggle to reach the next stage of growth because they lack clear processes, don’t hire the right people, and find themselves constantly putting out fires. How can business owners build a company that functions without their constant involvement? Seasoned entrepreneur Brian Elias has systemized and scaled multimillion-dollar companies. He emphasizes the importance of hiring employees who align with core values, implementing clear processes that eliminate guesswork, and structuring an organization so leaders can delegate effectively. Brian’s businesses have thrived through his focus on well-defined missions, building a strong team culture, and strategic leadership — allowing him to remove himself from day-to-day operations while still driving growth. In this episode of Systems Simplified, Adi Klevit talks with Brian Elias, the Chief Imagination Officer at Refloor, about building a scalable, self-sufficient company. He shares lessons from building his first company, how to systemize your business, and his first foray into sales.…

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How AI, Data, and Processes Drive Business Growth With Kevin Bonfield 24:31

7 weeks 전24:31

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24:31

Kevin Bonfield is the Founder and Managing Partner of Concentre, a boutique consultancy partnering with mid-market, private equity-backed companies to propel growth, accelerate exits, and maximize returns. With over 20 years of management consulting, business development, and operations experience, he has advised clients, including Southwest Airlines and Tesla. Kevin is also the Co-owner of EcoClean Austin, an award-winning, environmentally friendly dry cleaner, and is a member of EO Dallas. In this episode: Some businesses face bottlenecks in their operations when scaling, like process inefficiencies and unstructured data. Without effective systems, growth can lead to increased costs rather than improved profitability. How can companies streamline operations, leverage data effectively, and integrate AI without creating more complexity? Business consultant Kevin Bonfield recommends establishing clear processes before automating, ensuring businesses capture and use data effectively. Companies should identify existing data in systems such as call center software before aligning it with their desired business outcomes. To improve process efficiency, you can also implement structured metrics like service level agreements (SLAs) and key performance indicators (KPIs). In this episode of Systems Simplified, Adi Klevit interviews Kevin Bonfield, Founder and Managing Partner at Concentre, about leveraging AI, data, and processes for business growth. Kevin explains how structured processes drive operational efficiency, the right way to integrate automation, and the role of data in decision-making.…

Systems Simplified

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Cybersecurity Systems That Every Business Needs To Stay Secure With Matthew Connor 33:41

8 weeks 전33:41

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33:41

Matthew Connor is the Founder and CEO of CyberLynx, a company specializing in cybersecurity and professional IT services for growing businesses. He began his programming career at 12, working as a coder for his father’s company, which sparked his passion for technology. Previously known as Your IT Department, CyberLynx focuses on protecting businesses from ransomware while offering premium IT support. Before launching his company, Matthew served as a human intelligence officer in the US Army for 17 years. In this episode: Cyber threats are evolving rapidly, and many business owners feel overwhelmed by the risks. With cybercriminals using sophisticated AI-driven attacks, even small companies are vulnerable to data breaches, financial fraud, and operational shutdowns. How can businesses implement effective cybersecurity systems without breaking the bank? According to cybersecurity expert Matthew Connor, protecting a business from cyber threats starts with simple, affordable steps. Companies can implement AI-backed endpoint detection and response (EDR) systems to monitor threats in real time. Additionally, security operations centers allow you to receive alerts of potential threats and fraudsters. Matthew also highlights the need for continuous employee training to prevent human error, which accounts for most security breaches. In this episode of Systems Simplified , Adi Klevit interviews Matthew Connor, Founder and CEO of CyberLynx, about creating strong cybersecurity processes for businesses. Matthew shares tips for preventing phishing, best practices for email security, and why systemizing cybersecurity promotes long-term business resilience.…

Systems Simplified

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How Hiring Processes and Systems Drive Startup Growth With Eli Wachs 25:28

9 weeks 전25:28

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25:28

Eli Wachs is the Co-founder and CEO of Footprint, a company revolutionizing digital identity verification and data privacy. He is also the Founder of Tech Fights Dobbs, a group of privacy and women’s health companies using technology to protect women post-Roe. Before founding Footprint and Tech Fights Dobbs, Eli founded two additional companies, including one that tracked infectious disease spread. In this episode: Hiring the right people and implementing efficient systems are critical for any startup’s success. Many early-stage companies struggle to define clear roles, leading to misalignment, inefficiencies, and slow growth. How can startups implement structured systems to scale efficiently? Identity fraud expert Eli Wachs emphasizes the importance of structured hiring and strategic systemization to maintain agility while scaling. Startups should hire with clear roles in mind rather than bringing on generalists without specific objectives. Eli also encourages startups to balance processes with flexibility, ensuring systems support growth rather than create unnecessary bureaucracy. In this episode of Systems Simplified, Adi Klevit chats with Eli Wachs, the Co-founder and CEO of Footprint, about how he scaled his identity fraud business using intentional systems. Eli talks about how Footprint prevents identity fraud, his method for hiring high-performing individuals, and how he balances remote and hybrid work with his team.…

Systems Simplified

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How to Systemize and Sell Your Business for Maximum Profit With Jodie Cook 29:59

9 weeks 전29:59

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29:59

Jodie Cook is the Founder of Coachvox AI, a company that creates AI coaches based on thought leaders. In 2011, she established JC Social Media, a digital agency she sold in 2021 to begin coaching entrepreneurs. Recognized in Forbes ' 30 Under 30 list in 2017, Jodie contributes to Forbes as a senior writer on entrepreneurship and AI. She is also the author of The Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom. In this episode: If you’re feeling stuck in your business, constantly handling every task yourself, it may be time to introduce systems and processes. Many entrepreneurs hesitate to implement structured workflows, fearing they may lose control or stifle creativity. How can systemizing your business give you more freedom while improving efficiency and profitability? Entrepreneur Jodie Cook faced this challenge while running her social media agency. Overwhelmed by daily operations and unable to take a break, she realized she needed a structured approach to scale. By documenting every task, delegating responsibilities, and creating standard operating procedures, Jodie transformed her agency into a self-sustaining business. This allowed her to sell the agency at a high multiple without a lengthy transition period. In today’s episode of System Simplified, Adi Klevit interviews Jodie Cook, Founder of Coachvox AI, about how she implemented structured systems to exit her business. Jodie shares the pivotal moment that forced her to delegate, the impact of well-documented processes on business valuation, and how she helps coaches scale through AI-powered coaching models.…

Systems Simplified

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Cybersecurity Processes Every Business Needs To Prevent Hacks and Scams With Sneer Rozenfeld 27:39

10 weeks 전27:39

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27:39

Sneer Rozenfeld is the CEO of Cyber 2.0, a cybersecurity firm that prevents the spread of cyberattacks within organizational networks. Under his leadership, Cyber 2.0 has developed a unique approach to cybersecurity, applying biological models and chaos theory to enhance defense mechanisms. With over 20 years of experience in sales, Sneer has held senior-level positions, such as VP of Sales at Mobisec Technologies and Zoltrix. In this episode: With cyber threats and attacks becoming increasingly common in business environments, companies must protect sensitive data and operations. How can you implement effective security measures to defend against evolving cyber threats? Cybersecurity professional Sneer Rozenfeld simplifies complex cybersecurity concepts to promote innovative defensive strategies. Cyber threats spread similarly to biological viruses, so traditional detection-based securities are no longer sufficient. By leveraging chaos algorithms — similar to weather prediction systems — and behavior analysis, companies can prevent cyberattacks from infiltrating their networks. Sneer also warns of sophisticated cyber scams, such as hackers posing as recruiters to exploit employees and gain system access, highlighting the importance of proactive security measures. In this Systems Simplified episode, Adi Klevit chats with Sneer Rozenfeld, the CEO of Cyber 2.0, about how businesses can strengthen their cybersecurity systems. Sneer shares practical strategies for reducing cyber risks, explains the limitations of relying solely on employee training, and offers insights on integrating advanced security solutions to stay ahead of cybercriminals.…