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Uncovering Pain Points: How Qualitative Research Improves Customer Experience
Manage episode 455202246 series 3530209
UpTop에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 UpTop 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.
From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company.
🔍 What You’ll Learn:
- Why qualitative research is essential for uncovering customer pain points
- How qualitative and quantitative research complement each other
- Best practices for conducting impactful qualitative studies
- Real examples of using insights to influence product roadmaps
- The power of empathy in UX design
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
Tags: UX design, UX strategy, user experience, business strategy, qualitative research, quantitative research
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Episode Particulars
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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
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