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12: How to Get Excited About Selling Your Membership Again
Manage episode 451370933 series 3575125
Natalie Taylor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Natalie Taylor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook?
Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.
In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.
We're talking about:
🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)
🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members
🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer
Episode Highlights:
🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap
🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)
🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA
🔸 Why consumption-based memberships are no longer enough - and what to offer instead
⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.
Links and Resources:
- 🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
- Threads: threads.net/@natalietaylor.co
- Facebook: facebook.com/natalietaylor.co
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