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033 – Managing Monthly SEO Clients
Manage episode 450127948 series 3510895
SEOHive에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SEOHive 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Pete and Jeff talk about the practicalities of
running SEO retainers for your clients – the good, the bad, the ugly,
and som tips from their own experiences.
Key talking points include
1. The Importance of Weekly Client Management
- Monthly retainers shouldn’t mean monthly attention
- Regular monitoring helps catch issues early
- Allows for better tracking of algorithm updates across client portfolio
- Builds stronger client relationships and trust
2. Weekly Review Process Should Include:
- Rankings check
- Organic traffic analysis
- Google Search Console error monitoring
- Task progress updates
- Client KPI tracking
- Sales/conversion monitoring
3. Time Management Tips
- Dedicate specific days for client reviews (examples given: Mondays or Fridays)
- Can be done in 10-15 minutes per client
- Start with top clients if overwhelmed
- Schedule reviews at least 48 hours before client meetings
4. Communication Best Practices
- Share highlights and wins immediately
- Don’t go more than two weeks without client contact
- Proactively inform clients about algorithm updates or ranking changes
- Get regular feedback on sales/leads that might not show in analytics
5. Benefits of Regular Monitoring
- Easier to spot trends across multiple clients
- More confident client conversations
- Better prepared for monthly reporting
- Opportunity for quick fixes and improvements
- Earlier detection of potential issues
6. Project Management Considerations
- Use tools that your team will actually engage with
- Focus on implementation rather than perfect tool selection
- Consider client preferences for communication platforms
- Set up regular task reminders for consistency
35 에피소드
공유
