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5. Customer vs Revenue Churn & Retention: Why you need cohort analysis and how to do it right
Manage episode 446477707 series 3608014
Alexandra N.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alexandra N. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This conversation provides a guide to understanding and conducting cohort analysis in SaaS companies. It covers basic concepts like customer churn and revenue churn, explains how to create a cohort analysis using spreadsheets, and provides practical advice on how to interpret the data. The guide also dives into more advanced topics such as hidden churn and Net Dollar Retention, and how to leverage cohort analysis for fundraising.
Reference
- Brilliant paper by Point Nine Land:
https://medium.com/point-nine-news/the-p9-guide-to-cohort-analysis-in-saas-v0-9-63ce366ab427 - Go further with https://medium.com/point-nine-news/why-your-ltv-might-be-higher-or-lower-than-you-think-f355392917011
8 에피소드
공유
