Player FM 앱으로 오프라인으로 전환하세요!
#169 Thomas van Schaik - Co-Founder, The Athlete Brand
Manage episode 443922337 series 2845634
Welcome to episode 169 of Sports Management Podcast.
Thomas van Schaik is a brand strategist with over 25 years of experience in athlete branding and the author of "The Athlete Brand Book". He helps athletes build better brands, boosting their independence, influence, income, and impact.
We spoke about:
- What is athlete branding
- The three C’s
- His time with Adidas
- Trust in the sports industry
- The importance of AI in branding?
- The concept on “1000 fans”
And much more!
https://theathletebrand.com/products/the-athlete-brand-book
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
176 에피소드
Manage episode 443922337 series 2845634
Welcome to episode 169 of Sports Management Podcast.
Thomas van Schaik is a brand strategist with over 25 years of experience in athlete branding and the author of "The Athlete Brand Book". He helps athletes build better brands, boosting their independence, influence, income, and impact.
We spoke about:
- What is athlete branding
- The three C’s
- His time with Adidas
- Trust in the sports industry
- The importance of AI in branding?
- The concept on “1000 fans”
And much more!
https://theathletebrand.com/products/the-athlete-brand-book
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
176 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.