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CAN-SPAM Legislation? A Guide for Email Marketers
Manage episode 443905394 series 3594073
Aspiration Marketing and Joachim Koch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aspiration Marketing and Joachim Koch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Aspiration Marketing Podcast, I dive into the essentials of the CAN-SPAM Act, a crucial guide for email marketers aiming to keep their messages out of the spam folder. Enacted by the FTC in 2003, this legislation sets clear guidelines for responsible email marketing, ensuring transparency and trust. I'll walk you through the key requirements: honest headers, truthful subject lines, clear identification of ads, and providing easy unsubscribe options. We'll also explore best practices for building a permission-based list and maintaining compliance. Learn how to avoid hefty fines and protect your brand's reputation while fostering long-term success through ethical email marketing. Tune in to discover how CAN-SPAM compliance can enhance your email marketing strategy and build trust with your audience.
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