Fight Burnout and Pursue Your Passion

eCommerce Podcast

In this episode of the eCommerce Podcast Host Matt Edmundson again connects with a business founder interviewing Nick Radcliffe, founder of The Christian Poster Company, about his journey from medical doctor to full time entrepreneur. Nick discusses his passion for design, the genesis of his business during the 2020 pandemic and how he transitioned from selling on etsy to running his own successful Shopify site.

Key Takeaways:

1. Follow Your Passion to Combat Burnout: Nick’s journey from being a doctor to running a creative business highlights how following a passion project can provide a much-needed escape from burnout and lead to new career opportunities.
2. Leverage Organic Growth on Social Media: Nick's success in growing his business largely came from building an engaged community on Instagram. He emphasised the value of using organic reach and visuals to connect with customers, which has been more effective for him than email marketing.
3. Scale with Strategy and Tools: Managing growth while working from home presented space challenges for Nick. He explored using third-party logistics (3PL) as a solution to scaling, while maintaining his brand’s personal touch in packaging and customer service.

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