145 | The Biggest Reason Why You’re Not Standing Out In The Luxury Market With Emily Foster

The Power in Purpose: A Podcast for Wedding Pros

Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this episode is for you!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [03:41]: Defining Luxury Branding in the Wedding Industry

• [08:03]: Reasons for Not Standing Out in the Luxury Market

• [13:52]: Debunking the Myth of Neutral Luxury Branding

• [17:40]: Common Mistakes That Make Your Brand Look Cheap

• [23:53]: Balancing Ideal Client Preferences with Personal Style in Branding

• [00:58]: The Role of Color in Conveying Luxury in Branding

• [09:29]: Successful Brands that Use Color Effectively

• [18:06]: Balancing Colorful Work in a Neutral Brand

• [23:53]: The Importance of Regularly Updating Website Images

• [30:08]: Design Trends that May Become Outdated

• [36:57]: Bringing Your Brand All Together

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Connect with Emily: https://emilyfostercreative.com/

Follow Emily on Instagram: https://www.instagram.com/emilyfostercreative/

Grab Emily's Guide on Choosing Your Brand Colors: https://emilyfostercreative.com/brand-colors-the-power-in-purpose

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola