Food Safety and Quality Data that Tells a Persuasive Story — A Conversation with Paul Bradley of TraceGains

The bluEPrint by Executive Platforms

In the run-up to the 2024 edition of the North American Food Safety & Quality series we spoke with Paul Bradley of TraceGains about how FSQ professionals document, demonstrate, and communicate the value of their work through data, and how a new generation of data collection and analytics tools are allowing them to share and showcase their contributions to the company in new and exciting ways. In a world where giving food safety and quality data a storyteller’s voice to convey both quantitative and qualitative metrics is the best way to win hearts and minds. In this wide-ranging conversation we talk about what’s new, what’s working, and what is coming next. Give it a listen!
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Paul Bradley
Senior Director, Product Marketing
TraceGains, Inc.
Paul is a veteran product development and product marketing professional with over twenty years in the technology and consulting industries, with a longstanding focus on the food and beverage, restaurant, and retail verticals. He has worked with, and learned from, some of the largest and most dynamic brands in the industry and is a passionate but pragmatic advocate for the power of technology to help businesses achieve the resiliency and scale necessary to thrive in a complex global marketplace.
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TraceGains, Inc.

TraceGains is revolutionizing CPG supply chain agility through an innovative Networked Ingredient Marketplace. The ability for businesses to seamlessly connect with partners through a networked marketplace is essential for collaborating to solve today’s unprecedented supply chain challenges. Information about ingredients and supply chain partners flows instantly using intelligence and automation. Our patented PostOnce™ technology allows authorized stakeholders to share and receive vital information, precisely when, where, and how they need to operate efficiently and remain competitive. Through the power of a global network, supply chain agility is achievable.

For 15 years, TraceGains has provided the world’s only holistic networked solution for global brands gaining speed and control over compliance and product development. Using the power of a network, brands collaborate on 466,000 ingredients/items from more than 64000 supply chain locations creating greater agility, resilience, and joined sustainability within the business ecosystem that masters the modern supply chain.

https://tracegains.com/