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Optimizing for IMPACT: Debunking The Top 1% Ranking For Podcasts
Manage episode 435330958 series 3562378
Interview Valet에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Interview Valet 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means.
Podcast interview marketing is multifaceted. You should be optimizing your strategy for IMPACT, not inflated ego numbers. Tom describes the evolution of podcast metrics and defines what a truly impactful podcast looks like today, pointing out that a comprehensive approach is a much better predictor of success than downloads and listener numbers.
Today's issue with ratings and reviews is the infiltration of AI and bots manipulating the data. Shifting your focus from the conventional idea of metrics, Tom shares how guests can effectively leverage podcast interviews for brand growth and visibility. Together they share proven strategies for maximizing the effectiveness of podcast appearances that will drive meaningful business growth, brand visibility, and quality leads.
Timestamps For This Episode:
[01:13] Quality over quantity – targeting the right audience versus accepting every podcast invitation.
[02:38] Exploration of podcast metrics and downloads.
[08:04] Measuring listener engagement.
[11:22] The problem with ratings and reviews is because of AI and bot manipulation.
[24:49] Understanding podcast impact and the power of the right podcast.
Resources From This Episode:
47 에피소드
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