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How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23
Manage episode 433955406 series 3554370
Brianna Doe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brianna Doe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators.
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Best Moments:
(03:30) The debate: Macro vs. Micro influencers—Which is better?
(05:31) The benefits of a gifting approach in influencer campaigns
(08:30) Aligning with creators' values for authentic partnerships
(10:18) Success stories from working with creators outside your niche
(12:05) The challenge of attributing ROI to influencer campaigns
(14:59) Balancing creative freedom and brand consistency in partnerships
(18:54) Employee advocacy vs. influencer partnerships: Pros and cons
(21:52) Tips for vetting and selecting the right influencers for your brand
(25:39) Alternative product launch strategies beyond press releases
(28:49) The value of taking risks and experimenting in marketing
35 에피소드
공유
