))
Tourism Economic Impact Briefing
Manage episode 432897349 series 2903195
SA Commuter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SA Commuter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals.
South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.
South African Tourism has invested in building the brand; and has been on a journey of brand transformation over the years, steadily enhancing its appeal on the global stage.
Awareness levels for SA as a travel destination increased from 68% to 71% from 2022 to 2023, while positivity remained stable at 40%. In the USA, awareness is at 81% and positivity at 56%. Kenya has an awareness level of 51% and positivity at 24%. South Africa's global closure ratio remained strong, with a rate of 1 in 1.34 in 2023, indicating a high conversion rate of travellers who seek information about South Africa and then visit.
The perceptions of key experiences linked to South Africa as a travel destination remains strong. Attributes such as 'Nature and Wildlife' and 'Adventurous' have witnessed marked improvements, with scores rising to 6.03 / 7 in 2023 (from 5.99 / 7 in 2022) and 5.94 / 7 in 2023 (from 5.92 / 7 in 2022) respectively. Moreover, the enduring appeal of 'Beautiful scenery', 'Experience a different culture', and 'Going on a safari' underscores South Africa's strong appeal as a leisure destination.
#visitSouthAfrica @visitsouthafrica Listen on Anytime Radio
…
continue reading
South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.
South African Tourism has invested in building the brand; and has been on a journey of brand transformation over the years, steadily enhancing its appeal on the global stage.
Awareness levels for SA as a travel destination increased from 68% to 71% from 2022 to 2023, while positivity remained stable at 40%. In the USA, awareness is at 81% and positivity at 56%. Kenya has an awareness level of 51% and positivity at 24%. South Africa's global closure ratio remained strong, with a rate of 1 in 1.34 in 2023, indicating a high conversion rate of travellers who seek information about South Africa and then visit.
The perceptions of key experiences linked to South Africa as a travel destination remains strong. Attributes such as 'Nature and Wildlife' and 'Adventurous' have witnessed marked improvements, with scores rising to 6.03 / 7 in 2023 (from 5.99 / 7 in 2022) and 5.94 / 7 in 2023 (from 5.92 / 7 in 2022) respectively. Moreover, the enduring appeal of 'Beautiful scenery', 'Experience a different culture', and 'Going on a safari' underscores South Africa's strong appeal as a leisure destination.
#visitSouthAfrica @visitsouthafrica Listen on Anytime Radio
59 에피소드
공유
