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Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka
Manage episode 432726108 series 3591346
Thiyagarajan Maruthavanan (Rajan)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Thiyagarajan Maruthavanan (Rajan) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing services and product tracks along the Keka journey.
Chapters:
1:00: Breaking rules & selling SaaS in India
3:42: Pricing 3x of competition
7:16: Focus on one point problem and segment
12:06: Leading with UI/UX early on
14:38: Services vs product & should founders do both?
18:37: Scaling bootstrapped
22:05: Behind the brand name Keka
24:32: Getting to the first $1mn ARR
25:52: Resilience through the lows
27:46: Timing your first fundraise
References:
https://www.upekkha.io/blog/saas_million_dollar_company_christoph_jans
https://www.linkedin.com/pulse/myth-services-dna-thiyagarajan-maruthavanan-rajan-/
Social:
Website: https://www.upekkha.io/
LinkedIn: https://www.linkedin.com/company/upekkha
Twitter: https://twitter.com/upekkhaBe
10 에피소드
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