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REAIF 032: Practical, Easy-to-Follow AI Business Boosting Applications | Alison Borrelli
Manage episode 431618609 series 3562869
Rajeev Sajja에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rajeev Sajja 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we bring you the most practical advice for real estate agents we've ever had on the show. Today’s special guest, Alison from Berkshire Hathaway Home Services, Commonwealth Real Estate in Needham, Massachusetts, shares her innovative use of AI in real estate. Tune in for actionable strategies to boost your real estate business immediately.
Meet Our Guest: Alison
- Alison is a top agent from Berkshire Hathaway Home Services whose approach to leveraging AI in her business is inspiring. From listing descriptions to social media content, Alison's methods are set to revolutionize your workflow.
- Alison's journey with AI began with curiosity and a desire to stay ahead of the curve. Initially, she used AI to create listings and social media descriptions, especially utilizing tools like ChatGPT to aid her in content creation, which is not her strongest suit.
Listing Descriptions and Social Media
- Alison highlights the use of AI in writing listing descriptions and social media posts.
- She uses AI to craft compelling and accurate content, enhancing her online presence and saving valuable time.
Synthesizing Client Reviews
- A game-changer for Alison was using AI to synthesize client reviews. She inputted ten reviews into ChatGPT and asked it to extract the core strengths her clients highlighted.
- This process gave Alison a clear understanding of her unique selling points, which she then used to craft her mission statement and core values.
Maximizing Online Presence with SEO
- Alison uses AI to optimize her online presence. She leveraged ChatGPT to identify the top SEO keywords for real estate agents in her area.
- Her website's visibility on Google has been significantly improved due to this step, allowing potential clients to easily locate her.
Leveraging Video Content
- Alison is passionate about creating short-form, vertical videos for social media. She uses AI to generate video scripts and captions, ensuring her content is engaging and professional.
- Her focus on video content has significantly enhanced her visibility and engagement on platforms like Instagram and LinkedIn.
“And it could have been one of those big moments because it came back with all of these things that my client repeatedly says that I do.” - Alison Borrelli.
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