Player FM 앱으로 오프라인으로 전환하세요!
Amex's Strategy for Building Better Design Leaders
Manage episode 430479504 series 3424349
In this episode of UX Leadership by Design, Mark Baldino, co-founder of Fuzzy Math, speaks with Evan English, Vice President of Design and User Research at American Express. Evan shares her journey from product management to UX leadership at Amex, where she has spent 15 years. She highlights the company's significant investment in leadership training and development, which has allowed her to build a strong design leadership team from within the organization. They discuss the importance of aligning design work with business value, the challenges and rewards of building a mature design system, and the strategic role of information architecture in delivering business results.
Key Takeaways:
- Leadership behaviors, such as communication, collaboration, and empathy, are crucial for UX leaders.
- Designers possess unique qualities that make them great leaders, including empathy, active listening, storytelling, and systems thinking (dot connectors).
- Shared goals with product partners and design maturity goals are important for driving business value.
- Information architecture and design systems play a critical role in supporting the evolving business needs.
- Measuring metrics and setting goals are essential for tracking the impact of design efforts and improving customer satisfaction.
23 에피소드
Manage episode 430479504 series 3424349
In this episode of UX Leadership by Design, Mark Baldino, co-founder of Fuzzy Math, speaks with Evan English, Vice President of Design and User Research at American Express. Evan shares her journey from product management to UX leadership at Amex, where she has spent 15 years. She highlights the company's significant investment in leadership training and development, which has allowed her to build a strong design leadership team from within the organization. They discuss the importance of aligning design work with business value, the challenges and rewards of building a mature design system, and the strategic role of information architecture in delivering business results.
Key Takeaways:
- Leadership behaviors, such as communication, collaboration, and empathy, are crucial for UX leaders.
- Designers possess unique qualities that make them great leaders, including empathy, active listening, storytelling, and systems thinking (dot connectors).
- Shared goals with product partners and design maturity goals are important for driving business value.
- Information architecture and design systems play a critical role in supporting the evolving business needs.
- Measuring metrics and setting goals are essential for tracking the impact of design efforts and improving customer satisfaction.
23 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.