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Google’s Rich Answers Gives More Traffic Than You Think
Manage episode 429218865 series 3561734
Sturm Media LLC and Edward Sturm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sturm Media LLC and Edward Sturm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.
This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless.
Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer.
Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video.
By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google!
The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel.
Experiments from https://seosherpa.com/seo-experiments/
00:00 SEO Experiments 00:19 The Article 01:59 Understanding Rich Answers 03:22 Impact of Rich Answers on Click-Through Rates 04:49 Using Rich Answers for Traffic 06:12 Writing for Rich Answers 07:45 Bottom of Funnel Keywords 11:54 Using Social Media for SEO 15:41 Conclusion
#seo #searchengineoptimization #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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