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Guldan Age Stories LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Guldan Age Stories LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
July 14th 2024 - Return from the Holiday
Manage episode 428996218 series 3284589
Guldan Age Stories LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Guldan Age Stories LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Frozen Fallout and Nightflyer catch up after the holiday
144 에피소드
Manage episode 428996218 series 3284589
Guldan Age Stories LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Guldan Age Stories LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Frozen Fallout and Nightflyer catch up after the holiday
144 에피소드
모든 에피소드
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Federation Front Line Report - Eve Online Podcast
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Lets talk AI and Eve!
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Federation Front Line Report - Eve Online Podcast
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1 Patch Notes and the Community Beat - January 19th 2025 1:40:44
1:40:44
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좋아요1:40:44
In this episode of the Federation Front Line Report, we dive into the latest EVE Online Patch Notes and highlight the top stories from the Community Beat (January 17, 2025)! 🚀 From major changes in Pochven, Triglavian Observatory Flashpoints, and Wormhole Capital Escalations to the introduction of new system-wide effects and quality-of-life improvements, we break down what capsuleers need to know about the January 16th Patch. Plus, we spotlight some amazing community contributions, including the 10th anniversary of EvE-Scout Enclave, the debut of Seraphin’s directional scanner tutorial, and a jaw-dropping PvP montage featuring the new Cenotaph battlecruiser by iBeast. 🎥 We also pay tribute to wayne1, a beloved leader of the Banderlogs Alliance, with a heartfelt look at the community's response to his passing, including a system-wide cyno vigil. 🌌 Don’t miss the announcement of the May Meetup in Madison for Wisconsin capsuleers, organized by yours truly, the Federation Front Line Report. 🕹️ This episode is packed with the latest news, updates, and stories that make New Eden the vibrant and dynamic universe we love. Tune in and stay up to date! 🛠️✨ https://www.eveonline.com/news/view/community-beat-for-17-january https://www.eveonline.com/news/view/patch-notes-version-22-02 Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/federationfrontlinereport…
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Federation Front Line Report - Eve Online Podcast
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Listen to Frozen Fallout and Nightflyer babble on about Eve online! Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/federationfrontlinereport
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Federation Front Line Report - Eve Online Podcast
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Listen to Frozen Fallout and Nightflyer babble on about Eve online!
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Federation Front Line Report - Eve Online Podcast
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Today we talk about our prep for 2025 Eve Fanfest!
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Federation Front Line Report - Eve Online Podcast
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1 State of The Alliance - December 18th 2024 - Federation Front Line 7:38
7:38
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3 years in and still rocking it!
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Federation Front Line Report - Eve Online Podcast
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Gothikk takes us on a journey through his Eve Online Story.
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Federation Front Line Report - Eve Online Podcast
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Today we talk about the massive destruction that took place over the past 2 weeks and the destruction that is yet to come! https://www.eveonline.com/news/view/patch-notes-version-2202 https://zkillboard.com/related/30004979/202401150300/ https://www.reddit.com/r/Eve/comments/1gxrv2p/officer_marshal_down/ https://www.reddit.com/r/Eve/s/cfBC0o1VhG https://br.evetools.org/br/6748192981c0650013928216 https://br.evetools.org/related/30000294/202411291200 Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/federationfrontlinereport…
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Federation Front Line Report - Eve Online Podcast
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Today we take a look over what happened over the last week.
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Federation Front Line Report - Eve Online Podcast
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Today we review the Warzone and look over the up coming Expansion Revenant. Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/federationfrontlinereport Frozen Fallout theme song created by https://www.twitch.tv/moon_wolf83
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Federation Front Line Report - Eve Online Podcast
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Today we get to talk to the streamer of Eve Vegas! https://www.twitch.tv/hoppy432 https://www.youtube.com/channel/UCWVfc0_oLgD0T6PILSihwZQ Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/federationfrontlinereport
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Federation Front Line Report - Eve Online Podcast
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Happy Halloween
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Federation Front Line Report - Eve Online Podcast
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Today we talk about our adventure at Eve Vegas!
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Federation Front Line Report - Eve Online Podcast
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https://forums.eveonline.com/t/creatnos-for-csm19/462978 Hello Gamers, I am Creatnos, a once youthful kid saddened by the loss of his cormorant, now a slightly more mature kid saddened by the loss of skyhook raiding. I am running for CSM for the first time. For my Eve career I have mostly stayed out of the spotlight, so many of you probably do not know me by name, but chances are, someone you know, knows me. I started playing this game back in 2010 right around the time I was starting high school so i pretty much grew up with this game. I started off in Hisec, enjoying the day to day missioning, fighting off the mean wardeccers, and occasionally peeking into lowsec to see what real pvp was all about. Over a decade has passed and I have experienced pretty much everything this game has to offer. I participated in the Great Wars, like being a line member in a drake in DBRB fleets. Bombed armor bs fleets of old with Wrik Hoover and Cloak Squad in the south. Fought the world with Elo in Black Legion and the fcs of old in Pandemic Legion. Roamed wormhole space with Noobman and HK. Founded NSH (the original GW version). Ran faction warfare complexes and spearfished individual ships out of entire fleets. I’ve spent more hours than I can count practicing for Alliance Tournaments and hunting supers moving through lowsec and nullsec. The last couple of months I have enjoyed all that skyhook raiding had to offer, killing the occasional traveling super and more recently am involved in a small war that has broken out in lowsec. The reason I am running for CSM is in hopes of keeping the flame going that keeps us wanting to play this game. I have made many friends in the years I have played this game that I have known for almost 15 years and still make new friends to this day. My focus on CSM would be improvements related to PvP for those primarily in lowsec and their interactions with nullsec, as well as with nullsec as on its own. Some of the things I am interested in below. Skyhook Raiding - This is a huge content driver. Admittedly the stealing was too easy, but the proposed changes are bad. Very bad. I hope to help bring some parity to this mechanic where both the aggressor and defender want to interact with it. Equinox changes as a whole started out looking promising, but have been on a gradual decline ever since the first patch. Metenox Moon Drills - This is another big content driver, and fighting over them day in and out for the last month I have a pretty good feeling on the hp amounts that attackers and defenders have to deal with. I think some healthy changes can be made that would put these in a better state. Also I have had some shower thoughts about limiting drills to only harvesting R8 and higher. Force Projection - Eve has become significantly smaller since I started playing, and back in the day we were able to take 50 supers and go north to south in 10 minutes. Between uni wormholes, ansiblexes, zarzakh (prior to recent events), maneuvering the universe became too easy. At least in the past, the wormhole highway required people to put some effort into scanning to get around places. Fozziesov - I personally dislike ever going away from SBUs to the way sov wanding works now. I would like to see some change because the state it is in now isn’t particularly fun. Capital/Supercapital Ship Changes - I think there is a lot of work that can be done to better the state of all capitals. Carrier changes were definitely a good start. I would like to see a world where people are at least somewhat interested in using their supers outside of beacons, but cost and effectiveness prevents that. Lancers being used almost exclusively for killing jump freighters also seems like a void that can be filled. Carrier fighters could use some refinement. Contact and Bookmark QOL changes - Allow for more contacts slots (currently 1024) for the purpose of NPSI fleets. Also increase shared bookmark folders from 3 to 5 and maybe add some more bookmark slots to those folders. Pochven - I personally dislike pochven in its entirety, but I especially would like to see some of the isk faucet cut down. I don’t have immediate solutions for all these topics, nor do I expect to please everyone, but what I can say is that I am very good at talking to people and I regularly interact with people from all across our community. I want to hear what people’s opinions are about all aspects of the game and I hope to be as transparent as possible both with you all and with CCP in hopes of bettering this game we spend too much time playing. I have a ton of experience in this game and hopefully that history can better our future. Interview with Kshal: https://www.youtube.com/watch?v=u6RRoqBh7eE Creatnos for CSM Get in touch with me on discord ‘creatnos’ Пишите в дискорд ‘creatnos’ Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/federationfrontlinereport…
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Federation Front Line Report - Eve Online Podcast
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https://forums.eveonline.com/t/rots-mijnwerker-for-csm-19-your-0-0-non-bloc-and-pi-change-candidate/463110 Hello team, I am Rots Mijnwerker Leader of Out of the Blue. My history in Eve Online has always been about creating content, playing in a community, and growing with the game. My time in EVE truly started in 2005 at the age of 13, playing religiously throughout middle and highschool then well into college. Now after hitting my 30s, it’s a lot easier to look back on the ebb and flow of what EVE has been. I’ve had the pleasure of playing with some great people and fighting others equally as great. I have been encouraged by the EVE community and truly embraced the community building aspect of what the game allows us to collaborate around. I am a very staunch PVPer and sprung headfirst into leadership and FC’ing, today providing almost nightly content for anyone who wants to go forth and shoot. Over the years I have been in many alliances. In some I was the line member or diplomat, in others I was the Head FC, or i lead my own. I have been a part of the following alliances doing my thing in some form or capacity. * Raiden * IEGEX * Red Legion. * Why So Seri0us * Nulli Secunda. * Black Legion. * Insidious. * The Blood Covenant * Darkspawn. * DARKNESS. * VINDICTIVE * FREIGHT TRAIN DIPLOMACY * WE FORM VOLTA * Out of the Blue. * WE FORM BLOB For a period, I took a hiatus and stepped away from the game as I was not happy with where CCP was investing its resources and I had lost interest. In the day and age of COVID 19 – the community was sorely missed, and loneliness set in. Something about being furloughed from the company I build theatrical scenery for and having very little people to talk to while in lock down, feeling unable to express myself in my normal artistic way. That kind of set the tone for why EVE online and the people who play it are important to me. I messaged old friends, and we reformed under the old banners, with all the old history and all the experiences we’ve had. Today I have an outstanding rapport with MANY groups, alliances, their leaders, and members. My areas of Expertise Content Generation (Lowsec, Nullsec and KSpace) New Player Support Fleet Commanding Fleet Concept Building Alliance Logistics Alliance Management Community Building Risk vs Reward Structure Mechanics Sov Mechanics Eve Story Telling Marketing Honest Feedback Why am i applying for CSM candidacy? The overarching goal for me in CSM 19 would be the promotion of EVE online player base growth. I am passionate about new alliances and i feel having many groups across all walks of space promotes a healthy EVE. I want to be apart of ensuring the player base feels they are getting their time’s worth by downloading eve online. The reduction of space work for smaller groups making it easier for content creators to appear and become established is still also a key goal for me since last year’s run for CSM 18. I have put a lot of years into the game and feel i would be a good advocate for the community that plays this game, if either by being a conduit or sharer of ideas... Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/federationfrontlinereport…
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