#214: The Secret to a Business-Building Personal Brand

The Art of Value Whispering Podcast

Welcome to the Art of Value Whispering podcast

Today, I’m joined by the incredible Sapna Pieroux, brand consultant, author speaker and founder of InnerVisions ID. After studying design, Sapna gained a CIM Postgraduate Diploma in Marketing, to help her better understand the business context behind her design work and give herself a USP. Before starting her own business, Sapna worked in media for more than 20 years, working with Radio shows, TV events, and big brands like EMap, Chrysalis Radio, Telegraph Media Group and Mercedes to help them amplify their brands. Sapna has always been passionate about promoting and amplifying company brands, a passion she now brings to smaller businesses, helping them with their company and, where relevant, their personal brand too.

Over the last eight-years, Sapna has helped and inspired many entrepreneurs and small businesses to intentionally build their personal brands and stand-out in their industry.Join me in this episode as Sapna shares her tips and strategies for business owners ready to stand out in their industry.

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"People buy people. So it’s really important for business owners to step out of the shadows and stop hiding behind their brand.” - Sapna Pieroux

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In this Week's Episode...

In this episode, you will learn:

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• The VISION process for building a personal brand
• How to identify, hone and communicate the five core values of your personal brand
• The difference between business and personal branding
• Why having a brand is important for business
• How to use your vocabulary to attract your target audience
• How to uniquely brand your business for impact
• How to build your brand as an introvert

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"You’re the most unique and the most unreplicable part of your business.” - Sapna Pieroux

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About Sapna Pieroux

Multi-award-winning brand consultant, designer, author, speaker and ‘Yes! Girl Sapna Pieroux works with busy, ambitious entrepreneurs on their Personal and Company Brands. She helps them get brand clarity to stand out and increase their influence and impact.

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Her #1 best-selling book Let’s Get Visible! won a Business Book Award and her VISION Process® is so powerful, she can rebrand a company in just one day! (as she did mine!)

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Sapna is a brand partner for Rethink Press, a business mentor at the University of West London, guest lecturer at Hult International Business School, Northumbria and Brunel Universities.

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Connect with Sapna

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Join the Weekly Live Masterclasses : The Value Sessions ‍

Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.

‍ You can register for this free online event here >

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About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

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She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

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Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

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Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

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Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

‍ You can learn more about Melitta's story here.

Connect with Melitta

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Join the Dream Clients Club

Come and join like-minded women in the FREE online community for Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Dream Clients Club

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