Player FM 앱으로 오프라인으로 전환하세요!
Retail Rx: Coach on Balancing Product and Purpose
Manage episode 422323227 series 2365261
Coach remains one of the world's most recognizable brands, which is no small feat after 80 plus years. It's not easy for legacy brands to stay relevant, yet reinvention with the younger consumer can be even harder. Coach has done both by realizing that product-centric isn’t enough; handbags and other fashion items can also be a stand in for self-expression and purpose.
In this fireside chat, Lauren Parker, director of Fairchild Studio, interviews Sandeep Seth, chief marketing officer and president of Coach North America, on how the global brand has courted Gen Z with the approach that product can boost self expression and purpose, and how the brand's creative advertising is driving this home.
Watch the fireside chat to learn:
· What Sandeep Seth’s 24 years at P&G and international career brings to Coach
· Why Coach has emerged as Tapestry’s strongest brand, bringing in $1.5 billion in revenue, a 6% increase, and besting sister brands like Kate Spade & Stuart Weitzman
· How Coach uses its handbags and other products to forge an emotional connection with consumers
· How Coach is courting Gen Z with a more purpose-driven approach including themes of courage, empowerment, identity and self-expression
· Which celebrities resonate as authentic and courageous Coach brand ambassadors
· How Coach’s sustainable (re)loved trade-in program segued into Coachtopia, and what’s next for Coach leather scraps
Learn more about your ad choices. Visit megaphone.fm/adchoices
129 에피소드
Manage episode 422323227 series 2365261
Coach remains one of the world's most recognizable brands, which is no small feat after 80 plus years. It's not easy for legacy brands to stay relevant, yet reinvention with the younger consumer can be even harder. Coach has done both by realizing that product-centric isn’t enough; handbags and other fashion items can also be a stand in for self-expression and purpose.
In this fireside chat, Lauren Parker, director of Fairchild Studio, interviews Sandeep Seth, chief marketing officer and president of Coach North America, on how the global brand has courted Gen Z with the approach that product can boost self expression and purpose, and how the brand's creative advertising is driving this home.
Watch the fireside chat to learn:
· What Sandeep Seth’s 24 years at P&G and international career brings to Coach
· Why Coach has emerged as Tapestry’s strongest brand, bringing in $1.5 billion in revenue, a 6% increase, and besting sister brands like Kate Spade & Stuart Weitzman
· How Coach uses its handbags and other products to forge an emotional connection with consumers
· How Coach is courting Gen Z with a more purpose-driven approach including themes of courage, empowerment, identity and self-expression
· Which celebrities resonate as authentic and courageous Coach brand ambassadors
· How Coach’s sustainable (re)loved trade-in program segued into Coachtopia, and what’s next for Coach leather scraps
Learn more about your ad choices. Visit megaphone.fm/adchoices
129 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.