You're capable of achieving more than you think: Going further with a direct booking strategy | with Kathleen Cullen
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Karen Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Karen Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Hotel Moment, Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they cover:
- The benefits of shifting marketing dollars from third-party bookings to direct booking strategies by investing in digital marketing and leveraging your customer database
- Why hotels should collect and analyze data to understand customer feedback to enhance the guest experience
- Why the revenue professionals, sales team, marketing team, and front desk team must collaborate
- And much more!
Kathleen is a hotel guru with over thirty years of experience helping a wide range of players in the hospitality industry create and deliver unique experiences. She aims to provide strategic leadership to build and nurture a diverse team of experts, while continuing to work closely with clients on the frontlines.
Connect with Kathleen Cullen here:
Connect with Karen here:
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:
- Build intelligent operations and let data drive direct bookings | with Patrick Norton
- Modern and focused commercial strategy — what does it look like? | with Lori Kiel
- Approachable luxury without losing touch with guests | with Shawn Jereb
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