Interview with Sean Campbell - Cascade Insights

Marketing B2B Technology

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industry.

About Cascade Insights

Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups.

In an industry that’s ever-changing, we deliver the tools and resources to help businesses navigate the market and seize opportunities for growth. Want to learn how well your brand resonates with buyers, or why your superior product keeps losing to a competitor? Maybe you need updated messaging to win more deals and generate more leads.

About Sean

Sean has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics.

Sean has also been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!

His professional services work has spanned consulting engagements with the Fortune 50 and startups you have heard of; the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.

Time Stamps

[00:41.5] – Sean discusses his career and what lead him to market research.

[03:54.0] – Sean talks about Cascade Insights, what it is and its capabilities.

[06:09.8] – Sean discusses why he chose to focus on the B2B industry.

[16.10.4] – What are the benefits of using a market research platform vs in-house research?

[19:39.7] – Sean shares how he thinks market research is going to change in the future.

[21.59.7] – What advice would you give to someone joining the profession?

[26:07.2] – Sean’s contact details.

Follow Sean:

Sean Campbell on LinkedIn: https://www.linkedin.com/in/seancampbell/

Cascade Insights website: https://www.cascadeinsights.com/

Cascade Insights on LinkedIn: https://www.linkedin.com/company/cascade-insights/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547