Ep 330: Too Many Stats, Not Enough Questions

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics.

Story Time (00:13)

• Julie asks the team their thoughts on offering Building Certainty as an audiobook.
• Jackie’s friend is move 30 min away, and for Washington it's a whole new lifestyle whereas in other states its “around the corner.”
• Kevin says there are too many stats and not enough questions around the stat.

The News (20:28)

• Let’s Get Visible, Visible (https://www.doyouconvert.com)
• Incentives Remain 'Name Of The Game' For Builders in 2024 ( https://www.builderonline.com)
• February Saw More Sellers Jumping Back Into the Housing Market (https://www.probuilder.com/february-saw-more-sellers-jumping-back-housing-market)
  

Things We Love Things We Hate (39:06)

• Julie's been loving audiobooks again!
• Jackie created a blueprint for her garden.
• Kevin was disappointed by Napoleon (2024) and loved using the at home health test Everylwell.
  

Market Proof Marketing · Ep 330: Too Many Stats, Not Enough Questions

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!