What's in a Name? with Alexandra Watkins

Be Impactful by Impact Fashion

Impact Fashion and Rivky Itzkowitz: Founder at Impact Fashion에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Impact Fashion and Rivky Itzkowitz: Founder at Impact Fashion 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

9M ago 47:02

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Rivky sits down with Alexandra Watkins, a naming and branding expert, to really answer the question, what’s in a name? We discuss the difference between advertising and branding, how I named Impact Fashion and why domain names are not as important as you think.

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King’s Mac n’ Cheetos, and Spanish language school Gringo Lingo.

Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives by the beach in her Barbie Dream House.

eatmywords.com

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