Stacey Epstein: Diving Deep into B2B SaaS Marketing

Sound Bites with Bill Binch

Stacey Epstein, former CMO of Freshworks, joins Bill and special co-host Dharmesh Thakker, Battery Ventures general partner, to discuss a range of compelling topics, from effective sales and marketing alignment to the implications of generative AI in content creation.

12:05 The Role of Generative AI in Marketing

26:42 The Impact of AI on Job Roles

28:05 The Challenges of Marketing Attribution

31:31 The Importance of Metrics in Sales and Marketing

41:26 The Importance of Efficiency in Marketing

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