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Tamsen Butler: Crafting Compelling Stories
Manage episode 396908224 series 3398194
Carson Coaching에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carson Coaching 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Creating content can seem daunting, even for industry experts like yourself.
But whether you’re preparing for a speaking event, writing a blog post, or recording your first podcast episode, what you have to share matters more than how you deliver it.
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Tamsen Butler, Senior Marketing Copywriter at Carson Group, about Tamsen’s journey as a writer and TEDx speaker. Together, they explore the TEDx talk preparation, the role of original content, and the benefits of engaging with audiences through writing and video. Tamsen emphasizes the importance of subtitles for accessibility and SEO and advises creatives to embrace rejection and address client queries in their content. The conversation also covers influential industry figures, with a recommendation to follow Larry Sprung, and the value of Stephen King's "On Writing" for writers.
Tamsen discusses:
- Her writing career and the importance of creating original content
- Advice for nervous writers
- Her job at Carson and the resources they have for new members of their ecosystem
- Why writers need to make sure they give credit where credit is due
- Her experience as a TEDx speaker and how to prepare for a TEDx talk
- Important lessons from her speaker coach
- The impact of writing blog posts, articles, and speaking events on building credibility and trust
- Effectiveness of video content in engaging audiences and the impact of closed captions
- Importance of subtitles for ADA compliance and search engine optimization
- Her writing process and the importance of considering the reader's perspective
- And more
Resources:
- The Complete Guide to Personal Finance: For Teenagers by Tamsen Butler
- Personal Finance for Teenagers and College Students by Tamsen Butler
- Skirting the Edge of Authenticity | Tamsen Butler | TEDxOmaha
- Larry Sprung
- On Writing - Stephen King
Connect with Ana Trujillo Limón:
Connect with Tamsen Butler:
About our Guest:
Tamsen Butler, Senior Marketing Copywriter at Carson, is an award-winning author, marketing copywriter, TEDx speaker, fitness professional, military veteran, Oxford comma enthusiast, and personal finance writer.
Send us your questions, we’d love to hear from you! Email us at framework@carsongroup.com.
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