Sitting Down with Christina Rice: The Passion and Purpose Behind OMNoire

How I Got Here with Dreena Whitfield

In the episode, Christina Rice, the founder of OMNoire, shares her inspiring journey from a career in public relations to building a platform that redefines wellness and community for black women and women of color. She discusses her transition from PR to launching her own agency and the challenges she faced along the way. Christina also talks about the moment she discovered her passion for yoga and how it led her to create Omniwar. She shares her vision for the future of the brand and the importance of community and self-care in the wellness industry.

Key Takeaways:

• Christina Rice transitioned from a career in public relations to launching her own agency before starting OMNoire.
• OMNoire is a platform that redefines wellness and community for black women and women of color.
• Christina's passion for yoga and her journey led her to create OMNoire as a safe space for black women to explore wellness and healing.
• OMNoire offers retreats, a home collection, and an academy to empower and support black women on their wellness journeys.
• Christina believes in the power of community and self-care and aims to create a one-stop wellness shop through OMNoire.

Episode Outline:

In this podcast episode, beginning at 0:00:30, we're introduced to Christina Rice, whose varied career journey is admired by host Dreena. From her high school dream of being an attorney, noted at 0:02:38, to opening a Nashville clothing store at 0:04:26, and transitioning to a PR career in New Jersey at 0:07:28, Christina's path is diverse and inspiring.

A pivotal moment occurs at 0:10:59 when Christina starts her own agency after being laid off. This period also marks her wellness journey, as she discovers yoga and eventually becomes a certified teacher, a topic touched upon at 0:12:36. Christina's significant venture, Omnoire, aimed at healing for black women, is conceived in early 2016, highlighted at 0:13:32.

The episode at 0:21:17 delves into the meaning behind "Omnoire" and Christina's achievements, including planning retreats and securing sponsorships. She shares her experience of focusing solely on Omnoire at 0:16:03 and attributes its success to community care and pioneering in the wellness industry at 0:25:33.

Christina discusses expanding Omnoire into home products at 0:44:49 and her vision for it as a comprehensive wellness brand at 0:49:54. She offers advice to entrepreneurs at 0:51:22, emphasizing listening to one's inner voice. The episode wraps up around 0:57:46 with Christina sharing Bali's transformative impact on her wellness journey.

Connect with Christina on....

Instagram: @christinamrice

Linktree: ChristinaRice