2024 Strategy: A Deep Dive Into AI, Micro Influencers And The Future Of Digital Marketing Digital Horizons podcast

2024 Strategy: A Deep Dive Into AI, Micro Influencers and the Future of Digital Marketing

10M ago 34:02

James Walker & Brian Hastings, James Walker, and Brian Hastings에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 James Walker & Brian Hastings, James Walker, and Brian Hastings 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ready to take a deep dive into the future of digital marketing? We're pulling back the curtain on the upcoming 2024 strategies with our guests, Brent Neale, Steph McGrath & Lauren MacDougall from Walker Hill Digital.
We unpack the latest developments in Google Ads, including the exciting rise of AI and machine learning, the introduction of Demand Gen campaigns, and the intricate use of different engagement metrics to measure success.
We then shift gears to discuss the increasing influence of micro influencers in the marketing sphere and the revolutionary impact of AI in business operations. Can you imagine AI drafting your campaign ideas, summarizing articles, and even optimizing time management through data analysis? We discussed just that and more.
As we close the year, we look ahead at the transformative role social media and email marketing will play in the future. With stricter rules from email service providers and social media platforms evolving into search engines, the digital landscape is shifting significantly.
We reminisce about our personal experiences with the power of social media recommendations and discuss the benefits of visual content. Finally, we end on a fun note discussing how digital marketing strategies can enhance holiday experiences, such as finding the perfect restaurant while travelling.
Stay tuned for more stimulating discussions next year in the captivating world of digital marketing.

The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

챕터

1. 2024 Strategy: A Deep Dive Into AI, Micro Influencers and the Future of Digital Marketing (00:00:00)

2. 2024 Digital Marketing Strategies (00:00:05)

3. Exploring Micro Influencers and AI Implementation (00:11:11)

4. Furniture Brands and AI in Marketing (00:18:53)

5. Social Platforms as Search Engines (00:28:02)

6. Improved Restaurant Searching for Travel (00:33:00)

38 에피소드