Adidas: Sneakers, Hip-Hop and Culture

Trapital

Dan Runcie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dan Runcie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

10M ago 1:03:34

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Adidas has one of the most insane backstories of any major apparel company. From its ties to the Nazi party, and its turbulent relationship with Kanye West, to its partnerships with Hip-Hop, and its influence in soccer, we cover it all.

We also talk about the brands rise, its strongest years, Beyoncé, Ivy Park, and why celestial star power isn't always enough.

In this episode I’m joined by friend of the pod Zack O’Malley Greenburg as we break it all down. We examine Adidas’ story history, strategic moves, missteps and more.

03:40 Adidas’ history with the Nazi party.

20:04 Adidas' turbulent 1990s and missed opportunities.

34:12 Adidas’ Yeezy deal with Kanye West.

41:07 The Yeezy anti-semitism controversy.

47:19 Brands need to reconsider celebrity partnerships strategy.

58:20 Why Beyoncé and Ivy Park didn’t work.

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#Business #Dan Runcie #Culture #Hiphop #Entrepreneur #Black #Entertainment #Tech #Music