#97 DrinkPrime - a subscription-based service for water purifiers

BlitzBusiness Indian Podcast

Ashish Airon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ashish Airon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 45:45

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DrinkPrime is a smart customised water purifier based on input water quality. Unlike traditional water purifiers that are not connected to the internet, DrinkPrime is Internet of Things (IoT) -enabled and is in sync with a subscriber’s DrinkPrime mobile app allowing them to monitor water purifier health at all times. It was founded in 2016 by Mr Vijender Reddy Muthyala, Co-founder & CEO and Mr Manas Ranjan Hota, Co-founder & COO.

A data-driven model, it blends a water purifier subscription service along with sensors to track a household’s water input and consumption in real-time. The customized four-stage filtration process gives access to clean drinking water based on input water quality while being charged based on the chosen subscription plan.

Manas Ranjan Hota is the Co-founder and COO at DrinkPrime, India’s leading drinking water solution provider.

50% of India does not have access to safe drinking water and DrinkPrime is focused on solving this problem. Under his leadership, DrinkPrime has been recognised as a part of Fast Company’s ‘The 10 most innovative Asia-Pacific companies of 2021’ and in Forbes Asia 100 To Watch list.

Manas is responsible for growing DrinkPrime’s subscriber base by
500% over the last 2 years with the current subscriber count exceeding 30,000. He leads high-performance teams - sales, marketing, operations and customer experience - at DrinkPrime and oversees the company’s day-to-day activities. He has played a pivotal role in building the
125+ strong DrinkPrime team from scratch.

Before starting DrinkPrime, Manas built and led the inside sales team at Sonata Software. He is a Master of Business Administration (MBA) graduate from Pondicherry University.

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