Player FM 앱으로 오프라인으로 전환하세요!
How to Create Marketing and Sales Alignment
Manage episode 378215318 series 3489684
Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:
- The definition of what a good lead is
- How to get marketing and sales to collaborate on a sales pitch
- The importance of incorporating a sales pitch testing protocol
- Why you need structure to bring together marketing, sales, and product teams
We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below:
—
If you want to skip ahead:
(00:00) Welcome and new book
(01:05) Marketing and sales alignment
(02:17) What is a good lead
(06:10) How marketing builds sales pitches
(09:05) Bringing marketing, sales, product, and executives together to craft positioning
(13:40) Create a sales pitch testing protocol
(20:19) Before you bring teams together, make sure you have structure
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
—
Production and marketing by https://penname.co/
37 에피소드
Manage episode 378215318 series 3489684
Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:
- The definition of what a good lead is
- How to get marketing and sales to collaborate on a sales pitch
- The importance of incorporating a sales pitch testing protocol
- Why you need structure to bring together marketing, sales, and product teams
We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below:
—
If you want to skip ahead:
(00:00) Welcome and new book
(01:05) Marketing and sales alignment
(02:17) What is a good lead
(06:10) How marketing builds sales pitches
(09:05) Bringing marketing, sales, product, and executives together to craft positioning
(13:40) Create a sales pitch testing protocol
(20:19) Before you bring teams together, make sure you have structure
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
—
Production and marketing by https://penname.co/
37 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.