John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11

Champagne Strategy

Brain Hurt Level = 2/10. "Great interview...I've often thought someone needed to interview you, put all of that red-pill business and marketing chat into one cohesive conversation. Your definition of marketing should actually be a front-slide of every conversation I have now."

Note: This episode best serves the interests of executives, founders, owners and senior management. But, there's takeaways for everyone, especially if you're leading a team or interested in escaping the adland bubble.

We can use terms every day and assume everyone knows what they mean. But, answering the most basic questions are sometimes the most difficult.

What is marketing? What is brand?

Do you need to have a culture built on values like sustainability, equality and saving the world?

Meqa Smith, an employer branding expert and executive recruiter interviews John and both discuss how their disciplines intersect. Together they explore how companies misinterpret the marketing function and brand. Which often leads to erroneous hiring plus unfair expectations being placed on people hired for certain roles.

Along the way basic terms are defined. Political realities are highlighted and growth constraints discussed.

Reposted with permission fom Meqa's recent foray into starting her own series of interviews on modern hiring and employer branding for companies in Australia at https://unforgettable.agency