))
Albertsons’ Claire Wyatt On Retail Media Tech Team Lessons
Manage episode 374439682 series 3312337
CGT에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CGT 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Retail media is without question one of the biggest trends in sales and marketing right now, but for tech teams, the conversations get a little fuzzy when it comes to measuring success and the expectations a brand should have. In this episode of Tech Transformation, we’re talking with Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, about some of the challenges brands are facing, what they should consider when they’re building partnerships, and some of the common misconceptions.
Listen to learn:
•A lightning-round explanation of retail media
•How far along the maturity curve most consumer goods companies find themselves at this point
•How much cross-integration with legacy platforms is impeding progress
•The role and value of data clean rooms
•What a strong RMN partnership looks like — and what doesn’t
•The role of AI and the future potential of generative AI within retail media
52 에피소드
공유
