Wine Experience, Process and Authenticity with Jordan Kivelstadt of Kivelstadt Cellars & WineGarten

Legends Behind the Craft

Jordan Kivelstadt, the Owner and Wayward Son at Kivelstadt Cellars & WineGarten is a prominent figure in the wine industry known for his innovative ideas and entrepreneurial spirit. With his journey beginning in 2006, Kivelstadt embarked on a career in winemaking, crafting wines for various clients and exploring different wine regions around the world. He established Free Flow Wines in 2009, a company that played a pivotal role in spearheading the wine on tap movement in the United States. After successfully growing Free Flow Wines from a small-scale operation to a team of 230 individuals, Kivelstadt sold the company and redirected his focus toward his own winery. With a strong commitment to family-owned values and a desire to build a scaled-up Sonoma Valley winery, he has dedicated himself to Kivelstadt Cellars and WineGarten while also engaging in consulting ventures on the side.

Here's a glimpse of what you'll learn:

• Jordan shares his core values, which revolve around innovation, sustainability, and having fun

• He shares insights into the wine, highlighting the unique offerings of Kivelstadt Cellars and the WineGarten, a delightful wine garden experience for visitors

• He addresses the challenge of attracting visitors to the winery in an era where travel destinations have become more dispersed

• We explore the wines of Kivelstadt Cellars and delve into what makes them special

• Jordan provides insights into the differences between natural wines, minimal intervention wines, and biodynamic wines

• Jordan shares his experience and process of sourcing vineyards and grapes

• The challenges of scaling production and Jordan highlights the journey from "no man's land" to success

• The balance between direct-to-consumer and wholesale sales

• The importance of storytelling and authenticity in building a brand, sharing strategies, essential tools and channels, segmentation, and more

• His enthusiasm for the wines and a sneak peek into exciting projects and developments on the horizon for Kivelstadt Cellars

In this episode with Jordan Kivelstadt

Jordan Kivelstadt of Kivelstadt Cellars & WineGarten delves into their unique wine garden experience, attracting visitors amidst dispersed travel destinations, the special qualities of their wines, and the distinctions between natural, minimal, and biodynamic wines. Jordan also shared insights on sourcing vineyards, scaling production, balancing direct-to-consumer and wholesale distribution, conveying his brand's story, and his excitement for current wine offerings.

In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jordan Kivelstadt, Owner and Wayward Son at Kivelstadt Cellars & WineGarten, to explore his core values, unique approach to winemaking, and the challenges and successes he has encountered in the industry. We dive into the world of Kivelstadt Cellars and discover how Jordan is reshaping the wine industry with innovation, sustainability, and a renewed sense of fun.

Sponsor for this episode…

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