EP 46 - Storytelling, branding, and robots, with Spocka Summa

The Creative Capital Show

Storytelling and branding, two words you seem to hear a lot these days when it comes to entrepreneurial success. And it makes sense, storytelling is a powerful tool when you want to create a brand that will last. A good brand story will help you and your customers connect through your work, and this connection will give you an advantage over your competition. But what if you wanted your brand story to be something that was relatable, such as the concern about technology moving too fast, while at the same time fantastical like humanity at war with robots? Now what if you wanted to connect that relatable fantastical story to seemingly disparate areas like releasing an album, or running a pop-up market with other creatives? If you have ever wondered if that was even possible let alone something you could master, then you will want to hear from this episode's guest Spocka Summa. While developing his talents for creating both art and music, Spocka decided to create a persona and backstory that would promote both of his creative endeavors. Little did he realize that story would be a consistent through line to music releases, comic books, action figures, beer, home & skincare products, and finally an artist's market. In this episode Spocka talks about the reasons why creatives work in multiple areas, how to apply your talents to areas outside your expertise, why lack of a platform can provide a business opportunity, and finally why we should focus on staying human amongst all this technology.

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