Revisited - How Conjoint and Max Diff Can Help CX Leaders Make Better Decisions

Experience Strategy Podcast with Stone Mantel

Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 39:15

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Experience strategists are navigating increasingly complex decisions. Customer journeys are increasingly complex, channels are proliferating, expectations continue to rise, and data is abundant. How do we help our companies make the best decisions about how and where to spend money?

Craig Lutz is uniquely well positioned to help us answer this question. Craig has been a data scientist and researcher at Qualtrics since 2007 where he has conducted thousands of conjoint analysis projects with Qualtrics. He is also the designer of Qualtrics' conjoint analysis DIY technology, the author of Exploring Conjoint Analysis and a prominent thought leader on innovative quantitative research methods. We are thrilled to announce that he also recently joined our team at Stone Mantel as Conjoint Advisor!

In this episode, Dave and Aransas talk to Craig about how he helps teams like Google, Goldman Sachs, Uber and others make the decisions that really matter for customers, based on powerful analytics and what shifts when companies understand that time really is money.

You’ll hear:

How Conjoint analysis can be used to get underneath what customers really care about and how it can be used to predict and change behavior
How Uber used these tools to design a radical new rider loyalty program
How Google: uses Max Diff to predict how customers will spend money
How Goldman Sachs used it to inform their employees experience by optimizing their benefit packages - and tailoring them to each individual office in ways that saved money while increasing real and perceived value
How conjoint could be a really groundbreaking understanding how and where customers spend their precious time
How Max Diff relates to Clayton Christensen’s Jobs to Be Done Theory

Check out the Experience Strategy Trend Report for more information on how to bring the power of context to your customer insight portfolio https://www.stonemantel.co/trendsreport

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