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From Single Store to Fully Franchised with Peter Holt, The Joint
Manage episode 357073771 series 3454746
Fuel Growth에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fuel Growth 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Peter Holt, CEO of The Joint Chiropractic, joins us on Fuel Growth to explain how he and his team worked to successfully grow the Joint from a small, single-digit franchise business to a national franchise with over 500 units.
From restaurant chains to hardware stores, franchisors face similar challenges as they seek to fuel growth within their companies. Maintaining your franchise market share can be difficult, but it’s possible to iteratively improve your brand by leveraging the massive amounts of data available. So how do you measure the needs and intents of all your customers, franchisees, and consumers and translate that data into decisions that make your brand better?
Listen in to find out more about the power of franchising, how Peter has listened to his franchisees and consumers, and why it’s more important than ever to consider the competitive advantages you can exploit in your market.
Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
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