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Reaching your citizens as a minister
Manage episode 352659219 series 3425899
Students at the Blavatnik School of Government, Oxford University, Students at the Blavatnik School of Government, and Oxford University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Students at the Blavatnik School of Government, Oxford University, Students at the Blavatnik School of Government, and Oxford University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For policymakers and governments, new challenges emerge nowadays to communicate effectively with citizens. The evolution of media channels, trust deficit, misinformation, social dislocation, emotional connection in media content, and nudging are among the long list of changes institutional communication is faced with.
Our host, Baudouin de Hemptinne, is joined in this episode by Sean Larkins. Both of them lead the government practice of WPP, one of the leading communications agencies globally, working for governments worldwide. Their practitioners' experience and their firm's research bring us unique insight into the evolving government communication challenges.
This episode is hosted, conceptualised, and researched by Baudouin de Hemptinne; and produced by Annelisse Escobar, Vitor Tomaz and Gloria Wawira. To keep up with our latest episodes, follow us on Twitter @oxfordpolicypod and on Instagram @oxfordpolicypod_.
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