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Emerging Consumer Demand Will Drive ClimateTech, With James Vincent
Manage episode 349488900 series 3318710
Tarmo Virki에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tarmo Virki 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Pressure from consumers will likely be the key driver pushing climate tech towards the mainstream over the coming years, said James Vincent, co-founder of brand advisory and investment firm FNDR.
“We’re a few years off from that because we haven’t done the homework yet. We haven’t shock-absorbed the need for culture to absorb the new metrics of what’s important in the world,” Vincent said.
James Vincent worked as a brand agency executive with Steve Jobs for 11 years through the launches of iPod, iTunes, iPhone and iPad, before launching FNDR in 2017.
Learn more about:
- Essentials of starting your brand development
- Why do electric airplanes need fuel engines?
- Why a typical AirBNB review is so positive
- Why the iPhone is called iPhone
At Slush 2022, FNDR launched its first investment fund, but Vincent stressed the company was not a VC firm.
“We take founders through our processes to pull the genius out of the founder. So we think the founders often almost always have the genius somewhere, they’re just not quite saying it right, or they’re not segmenting it or sequencing it correctly,” Vincent said.
In the NatureBacked podcast of Single.Earth, we talk with our guests about their vision of the new green economy.
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