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Guillaume Portalier - Evolution of B2B customer experience
Manage episode 349152566 series 2793912
Guillaume Portalier is the co-founder and COO of Waalaxy, an advanced lead generation platform for LinkedIn and email.
In this episode, we discuss how customer experience in B2B has evolved from the days of traditional physical marketing and commerce to what it looks like now in the digital transformation era. We take a look at the importance of personalization and how to make sure you remain customer-centric in an omnichannel reality. In this context, we also talk a lot about the need for streamlined chat support.
Links & mentions:
165 에피소드
Manage episode 349152566 series 2793912
Guillaume Portalier is the co-founder and COO of Waalaxy, an advanced lead generation platform for LinkedIn and email.
In this episode, we discuss how customer experience in B2B has evolved from the days of traditional physical marketing and commerce to what it looks like now in the digital transformation era. We take a look at the importance of personalization and how to make sure you remain customer-centric in an omnichannel reality. In this context, we also talk a lot about the need for streamlined chat support.
Links & mentions:
165 에피소드
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